Archive for July, 2009

Heaven Hill Set To Release 3rd Edition of Parker’s Heritage Collection

Parker's Heritage CollectionHeaven Hill Distilleries, Inc. announces the September release of the third edition of Parker’s Heritage Collection, a limited annual series of rare, aged American Whiskeys that pays tribute to 6th Generation Master Distiller Parker Beam. The third release, the 2009 “Golden Anniversary” edition, specifically celebrates Parker’s 50 years as a distiller, beginning in 1960, by marrying Bourbons from each of his five decades of craftsmanship in a rare and limited bottling.

The Golden Anniversary edition will be offered nationally in a 750ml bottle, like the previous two Parker’s Heritage Collection releases, and will be bottled at 100 proof with an average retail price of $150. The entire production run will only number 1500 three bottle cases.

Only Heaven Hill Distilleries, with the world’s second largest inventory of aging Bourbon and nearly 50% of the world’s supply of Bourbon barrels over 8 years old, could bring these rare and aged whiskeys to market. Parker Beam, along with his son Craig, oversees one of the world’s most highly esteemed distilling operations, where renowned brands such as Elijah Craig, Old Fitzgerald, and Evan Williams, the world’s second largest selling Bourbon, are produced according to Parker and Craig’s seven-generation- old family recipe and yeast strain. Aged in traditional open-rick warehouses in Nelson County, the Bourbons used to make the Golden Anniversary edition were personally selected and married together by Parker, with the majority of the whiskey aged 10 to 20 years, and much lesser amounts of older whiskey.

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Nine-Year Aging Requirement Amidst Robust Demand Causing Knob Creek Supply Shortage

Knob_NothingDEERFIELD, Ill., July 7 /PRNewswire/ —  With double-digit growth fueling demand far exceeding early 2000 forecasts, Knob Creek(R) has reached a temporary shortage. The nation’s top-selling Super-Premium Bourbon requires a nine-year, four-char barrel aging process that sets it apart from the rest — as evident by its loyal customer base. The next batch of Knob Creek will be readily available again starting this November.

Booker Noe, Jim Beam’s grandson and the sixth-generation Beam family distiller who first hand-selected Knob Creek for production, knew the significance behind the nine-year aging process – a number nearly unheard of in American whiskey. It is evident in this complex, full-bodied 100 proof Bourbon that quality reigns supreme. With Knob Creek, Noe set the standard for an entirely new category: Super-Premium Bourbon. In today’s market, the demand for Knob Creek has far outweighed the supply.

“We could bottle the next batch of Knob Creek a tad earlier than nine years to satisfy demand, but that just wouldn’t be right. Much as we want to keep product available, like Booker Noe, we would never compromise on quality, or bottle at lower proof to fill a short-term gap,” said Bill Newlands, president, Beam Global Spirits & Wine, U.S.

“In many ways, a Knob Creek batch running out is the full realization of Mr. Noe’s dream to elevate the spirit he so loved,” said Newlands. “We have to thank our growing ranks of Knob Creek fans for making it so, and to ask their patience while the next batch fully matures to age nine.”

Noe family members today describe that dream as Booker’s quest to craft Bourbons reflecting a master distiller’s highest artistry, and watch them grow as spirits fans came to understand and embrace their rich and full character.

About Knob Creek Bourbon

Knob Creek is aged nine years at a sophisticated 100 proof or 50% alcohol by volume, and is named after the small town in Kentucky where President Abraham Lincoln was born. The intriguing taste of Knob Creek and unique flask shaped packaging has driven this brand to become the number one super-premium Bourbon in the world. Knob Creek is part of The Small Batch Bourbon Collection(R), credited with driving growth in the Bourbon category at the high-end. Today, these ultra-premium Bourbons continue to grow at a faster pace than premium Bourbons. For more information on Knob Creek and the Whiskey Professors, visit www.knobcreek.com.

About Beam Global Spirits & Wine

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker’s Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Cruzan(R) Rum, EFFEN(R) Vodka, Larios(R) Gin, Whisky DYC(R), Teacher’s(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs and Knob Creek(R) Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

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Brown-Forman Changes Name of Blue Grass Cooperage, Open for Tours

B-F Cooperage BarrelLouisville, KY, July, 7, 2009 – Brown-Forman announced today it is opening the Brown-Forman Cooperage to the public for tours for the first time in its history. The Cooperage will also be re-named from Blue Grass Cooperage to Brown-Forman Cooperage to honor the parent company which continues the rich tradition of crafting barrels to this day.

The Brown-Forman Cooperage is where barrels are hand-crafted for the aging of spirits such as Jack Daniel’s, Woodford Reserve, Old Forester, Early Times, Canadian Mist, El Jimador and Herradura. Brown-Forman is the only spirits company in the world to make its own barrels, which are created from American white oak.

All Brown-Forman Cooperage tours must be setup in advance through Mint Julep Tours by calling (502) 583-1433 or visiting www.mintjuleptours.com. Also available through Mint Julep Tours is the “All Woodford, All Day Tour” which will include transportation to both the Brown-Forman Cooperage and Woodford Reserve Distillery, a tour guide host, admission to both venues and lunch.

With the opening of the Brown-Forman Cooperage for tours, the general public will have a chance to see the lumber yard, view the artful selection of staves and barrel assembly, charring and the finishing section. Visitors can also witness the historic art of barrel raising, powerful sounds and the smell of burning oak which are present every day at the Cooperage.

“The aromatic smells are the best part of the tour,” said Brown-Forman Master Distiller Chris Morris. “By toasting and charring these barrels, we activate natural flavors and aromas in the wood which give our spirits such distinct tastes.”

Brown-Forman founded the Cooperage in 1945, and while a great deal of technology has been added to enable the production of more than 1,500 barrels per day, a trip inside is a step back in time.

“We know oak barrels were introduced to the world by the Romans more than 2,000 years ago,” added Morris. “The Romans obviously didn’t have the technology we have available today, but we are still following the same processes they followed back then.”

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Buffalo Trace Distillery Hosts The Great Buffalo Chase 5K Race

Great Buffalo ChaseFRANKLIN COUNTY, – The Annual Great Buffalo Chase will be July 4th beginning 8 a.m. This year’s race will start on distillery grounds and wind through historic aging warehouses, production facilities and lots of beautiful scenery before finishing up at the gift shop. T-shirts and gift bags will be given to all runners. Registration begins at 7 a.m. in front of the Buffalo Trace Gift Shop the day of the race. Proceeds from the race will again go towards funding VFW Post 4075’s Annual Fourth of July fireworks show. Post 4075 has sponsored the fireworks show in Franklin County for over 40 years. Registration forms are available at Buffalo Trace Distillery as well as at numerous Frankfort-area locations. Runners can also obtain a form by contacting Nancy Gum at ngum@buffalotrace.com.

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Celebrate July 4th with America’s Only Native Spirit

trailFRANKFORT, Ky. – Several of Kentucky’s signature bourbon distilleries will be open on Saturday, July 4th so you can celebrate the birth of our nation with America’s official native spirit.

“The rich tradition of Kentucky bourbon is intertwined with our nation’s storied past,” said Eric Gregory, president of the Kentucky Distillers’ Association. “It’s fueled the economy of Kentucky and played a vital role in the culture, heritage and history of America.”

In fact, George Washington had the largest whiskey distillery in the 18th century, Gregory said.

Visitors can learn more about Kentucky bourbon along the famous Kentucky Bourbon Trail®. Several of the Trail’s eight legendary distilleries are open during this holiday weekend. All hours are Eastern Standard Time:

Buffalo Trace, Frankfort – open Friday 9 a.m. to 3 p.m., Saturday 10 a.m. to 2 p.m., closed Sunday.

Four Roses, Lawrenceburg – open Friday and Saturday, 9 a.m. to 4 p.m., last tour at 3:00 p.m., closed Sunday.

Heaven Hill, Bardstown – open Friday and Saturday, 10 a.m. to 5 p.m., Sunday noon to 4 p.m.

Jim Beam, Clermont – open Friday and Saturday, 9 a.m. to 4:30 p.m., Sunday 1 p.m. to 4 p.m.

Maker’s Mark, Loretto – open Friday and Saturday, 10:30 a.m. to 3:30 p.m., Sunday tours 1:30, 2:30 and 3:30 p.m.

Tom Moore, Bardstown – Closed for tours Friday, Saturday and Sunday.

Wild Turkey, Lawrenceburg – Tours Friday at 9 a.m., 10:30 a.m., 12:30 p.m. and 2:30 p.m. Gift shop will be open from 9 a.m. to 4:30 p.m. Closed on Saturday and Sunday.

Woodford Reserve, Versailles – Tours Friday at 10 a.m., 11 a.m., 1 p.m., 2 p.m. and 3 p.m. Closed Saturday. Tours on Sunday at 1 p.m., 2 p.m. and 3 p.m.

Visit www.kybourbontrail.com for more information on the Kentucky Bourbon Trail.

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