Archive for August, 2009

Old Forester Releases 2009 Birthday Bourbon

ofbirthdaybottle08Louisville, Ky. – Old Forester has released this year’s expression of its Birthday Bourbon in honor of George Garvin Brown, the founder of Louisville-based Brown-Forman and Old Forester, America’s First Bottled Bourbon™. Launched seven years ago to commemorate Brown’s Birthday on September 2, Old Forester Birthday Bourbon is a limited-edition, historically award-winning bourbon and a must-have for bourbon enthusiasts.

“This year’s vintage release of Old Forester Birthday Bourbon is crafted from a 98 barrel batch,” said Chris Morris, master distiller of Old Forester. “These barrels were stored in the small warehouse B and larger warehouse J, on their 5th and 8th floors respectively.  These upper floor locations exposed the barrels to a great degree of heat during the summer months which resulted in a rich, complex maturation profile.”

Unlike the standard Old Forester, which is a blend of whisky from several different years, Birthday Bourbon is a vintage-dated bourbon, hand-selected by Morris from one specific day of production. The result is a one-of-a-kind character and flavor that will never be replicated again. Its unique decanter style glass bottle is a throwback to the late 1800’s when Old Forester was first produced.

Since its introduction in 2002, Old Forester Birthday Bourbon has received unprecedented acclaim and has collected honors from USA Today, Malt Advocate, Wine & Spirits Magazine, and Santé.  A favorite among critics, Old Forester Birthday Bourbon has taken home gold from numerous tasting competitions including a gold medal in the 2005, 2006 & 2007 San Francisco World Spirits Competition. The 2007 expression was also named American Whiskey of the Year at WhiskyFest New York.

Old Forester Birthday Bourbon, a Brown-Forman product, has a suggested retail price of $39.99 and is sold at most liquor stores with a wide and varied range of bourbons. The 2009 edition of Birthday Bourbon is bottled at 97 proof, to correspond with the year it was distilled, 1997.

Read more about it here.

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Live Webcast Quenches Thirst of Knob Creek Bourbon Fans

DEERFIELD, Ill., Aug. 24 /PRNewswire/ — Knob Creek(R) Bourbon offers fans and Stillhouse members a behind-the-scenes-look at the Super-Premium Bourbon through a live webcast Tuesday, September 1, at www.knobcreek.com/webcast. Knob Creek is many things: the world’s number one Super-knob_creek_small_batch_9_year_old_bourbonPremium Bourbon, a small batch Bourbon credited with starting the category, and right now, completely out of supply. To kick off Bourbon Heritage Month, the interactive online event will divulge what makes Knob Creek so unique and popular that its supply has run dry until November of this year.

Live from the Knob Creek House in Clermont, Ky., at 4 p.m. EDT, steps from where the Super-Premium Bourbon is made, the Knob Creek Whiskey Professors will answer questions from fans and delve into the unwavering commitment to nine-year aging that makes Knob Creek the best-selling Super-Premium Bourbon in the world.

“We have our Knob Creek fans to thank for our temporary Knob Creek outage,” said Kelly Doss, senior director bourbons and whiskeys, Beam Global Spirits & Wine, Inc. “Our loyal and remarkably patient fans deserve an in-depth look at why Knob Creek can’t be found in some locations right now, and is quickly running out in others. The webcast is a great way for Knob Creek lovers to learn why it stands apart from other Bourbons, and an opportunity for any Bourbon enthusiast to better understand the art of fine Bourbon making.”

During the taped portions of the webcast, fans will hear from Fred Noe, Jim Beam’s great grandson and seventh-generation Beam family distiller, how a rock-solid commitment to nine-year aging, matched with stronger than forecasted demand, produced the current shortage of Knob Creek. Noe will discuss how his father, the late Booker Noe, created the brand, and with it, the entire small batch Bourbon category.

The Whiskey Professors, known to Bourbon fans for their extensive understanding of the acclaimed spirit, will also address the intrinsic qualities of the brand, the reasons for the Knob Creek “drought,” as well as the anticipated date production will resume this fall.

The webcast can be accessed on September 1 at 4 p.m. EDT at www.knobcreek.com/webcast. No registration or purchase is required. Legal purchase aged fans can visit the URL now to submit questions to the Whiskey Professors, some of which will be answered during the live webcast, and to ensure they have the required media player to view it. A media player will be available for free download for those who need it.

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Evan Williams Honey Reserve

Evan Williams Honey ReserveNext month, Heaven Hill Distilleries will release Evan Williams Honey Reserve Kentucky Liqueur, a new product that marries extra-aged Evan Williams Bourbon with real, natural honey. Bottled at an approachable 70 proof and available in both a 750ml and 50ml size, Evan Williams Honey Reserve will be shipping to select markets across the country in September at an average retail price of $14.99 for the 750ml bottle. Heaven Hill tells BourbonBlog.com that it lives up to its tag line of “All Flavor.  No Sting.”

Several established trends in the distilled spirits industry make this right product at the right time for Evan Williams. There is an ongoing success of flavored spirits, whose growth is more than double that of unflavored spirit is the continued popularity of Bourbon, especially Evan Williams which showed a double digit sales percentage increase in 2008.   In addition, there is a growth of mid-tier products, with ultra-premium brands down 2.5% and brands perceived as a better value up 5.4% year-to-date, according to AC Neilsen.

To create a “buzz”, Heaven Hill tells BourbonBlog.com they will use an array of retail display materials while utilizing striking graphics and the “All Flavor.  No Sting”  in yellow and black graphics.  We’ve also heard about drinks called “Honey Splash” and the “Stinger” made with Evan Williams Honey Reserve.

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Story from Bourbonblog.com. Please check out their web site for more incredible coverage of the bourbon industry and be sure to follow them on twitter for up to the minute updates.

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