Archive for October, 2009

Woodford Reserve Releases Limited Edition Bourbon Featuring Specially-Aged Barrels

October 27, 2009, Louisville, Ky. – Woodford Reserve announces the latest extension of its acclaimed Master’s Collection which will be released on November 1. Called ‘Seasoned Oak Finish,’ it is the fourth in the series of limited edition bottlings and continues Woodford Reserve’s tradition of crafting rare whiskeys that extend the category in bold new directions.

Barrels play a key role in producing bourbon, with approximately 70 percent of the spirit’s wrmc-seasoned-oak-bottle-shot-187x300flavor and aroma and all of its color provided by the oak barrel. Woodford Reserve’s new offering, Seasoned Oak Finish, features bourbon finish-aged in unique barrels crafted with wood that has been seasoned longer than any previously used in the industry.

“Of all the distillers in our industry, we are the only bourbon company that crafts its own barrels, giving us unique knowledge and control of the process,” said Woodford Reserve Master Distiller Chris Morris. “As the rough oak staves are exposed to seasonal weather changes and subsequently dried, this natural cycle develops a new range of flavors in the wood.”

This seasoning progression changes the wood by reducing tannins and ultimately creates a new range of flavor compounds. The staves for most bourbon barrels are seasoned for three to five months; however, Seasoned Oak Finish combines fully-matured Woodford Reserve with barrels crafted from wood that has been exposed to the outdoors for three to five years — the longest seasoning known in the bourbon industry.

“By ‘finish aging’ Woodford Reserve in barrels that have been crafted from oak and seasoned for several years, we created a bourbon unlike any other in the industry. It’s the most robust bourbon we have ever made,” said Wayne Rose, brand director for Woodford Reserve. “This special Master’s Collection release emboldens Woodford Reserve with ‘extra-aged’ oak character resulting in a new and complex flavor profile.”

Seasoned Oak Finish is the fourth in the Woodford Reserve Master’s Collection series following the Four Grain, Sonoma-Cutrer Finish and Sweet Mash products. Released periodically at the master distiller’s discretion, the Master’s Collection whiskeys are extremely limited in quantity and bottled only once in a proprietary package inspired by the copper pot stills of The Woodford Reserve Distillery.

The inspiration for the Master’s Collection is rooted in the rich history and tradition of what is today known as The Woodford Reserve Distillery. In the mid-1800s distillery owner Oscar Pepper and Master Distiller James Crow studied and recommended use of key processes like sour mashing and charred barrel maturation at the historic Woodford County distillery. These practices are still maintained in the bourbon industry and, today, the distillery receives more than 80,000 visitors annually and is the only one in America to triple-distill bourbon in copper pot stills.

Woodford Reserve Seasoned Oak Finish will be sold in 44 U.S. markets, and a limited quantity will be available in Canada, the United Kingdom, Belgium, France, Germany, Spain, New Zealand and Australia. Each bottle is individually hand-numbered and presented at 100.4 proof. Available in major metro markets, only 1,337 cases are available with a suggested retail price of $89.99 for a 750ml bottle.

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Woodford Reserve is one of the fine spirits produced and marketed by Brown-Forman

Corporation, a producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia, Fetzer, Korbel, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, and Bonterra. Please enjoy your bourbon responsibly. For more information on Woodford Reserve, visit www.woodfordreserve.com.

Woodford Reserve Distiller’s Select Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol., The Woodford Reserve Distillery, Versailles, KY ©2009.

Tasting Notes for Woodford Reserve Seasoned Oak Finish

Color:  Rich mahogany.

Aroma:  Deep, complex and subtly sweet; hints of cinnamon, clove, rich caramel and pipe  tobacco, with a nutty oak character.

Taste:   Full-flavored and robust oak with layers of anise, dark berries and cherry fruit,  warming cinnamon and clove spice notes, all with a caramel nut sauce.

Finish: Velvety and long with a hint of crisp dryness.

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Four Roses Has Launched Its Private Selection

FOURROSESBARRELLAWRENCEBURG, Ky. (October 12, 2009) – Four Roses has launched its Private Selection – acustomized barrel selection program offering spirits retailers the option of sampling a variety of recipes in choosing a one-of-a-kind single barrel bourbon to stock on their shelves or bar back.

Four Roses is the only bourbon distillery that combines five proprietary yeast strains with two separate mashbills to produce 10 distinct bourbon recipes, each with unique characteristics.  Currently, retailers may select from eight recipes, aged between eight and 10 years, as part of the Four Roses Private Selection program. Existing barrel inventories of two Four Roses recipes have not yet aged the program’s minimum of eight years.

With the range of recipes and ages available, spirits retailers have the opportunity to stock a bourbon that has never before been bottled for distribution in America.

Four Roses invites retailers interested in selecting their own barrel to visit the warehouses and bottling facilities in Cox’s Creek, Ky.  Hall of Fame Master Distiller Jim Rutledge often leads participants through a sampling process to help determine their preferred taste profile.

“It’s always fascinating to sample the different recipes with retailers, because a particular barrel that I may think is remarkable may not be someone else’s favorite,” Rutledge said.  “With bourbon, it’s all about personal preference, and with Four Roses’ 10 recipes, we are really able to offer an incredibly wide range of options.”

Once a retailer selects a barrel, Four Roses will bottle the bourbon at barrel strength – uncut and not chill filtered.  Restaurants, bars and spirits retailers may have their name and logo added to a customized bottle label.  Each barrel produces between 25 and 40 six-bottle cases.

Retailers in Kentucky, California, Tennessee, Illinois and New York have already participated in the Private Selection program.

For more information on Four Roses’ Private Selection Program, visit www.fourroses.us or call the distillery at (502) 839-3436.

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