Yesterday’s release of the 2010 Keeneland Maker’s Mark bottle featuring UK basketball coach John Calipari was a slam dunk. Reports are that 24,000 bottles  sold out everywhere in under 2 hours. There simply were not enough to meet the demand. Coach Cal and Maker’s Mark have decided to make 8,000 more of the bottles available. The catch is, they will be empty! They will feature the same design as the full bottles which sold out on Day One of sales. The only difference is that instead of the Surgeon General’s warning on the back label, there’s a message from the CFFC. The proceeds from these bottles will benefit The Calipari Family Foundation for Children to help better the lives of underprivileged children in Kentucky. The limited edition bottles are on sale now for $49.99 with free shipping anywhere in the continental United States. You can get order this bottle online directly from caliparifoundation.org

Why empty bottles? Maker’s Mark President/CEO Bill Samuels, Jr. said:  “Cal’s foundation can now sell and ship them anywhere. With nothing inside there are no legal restrictions. Fans everywhere can get one and make a donation to his cause for kids. When Cal agreed to do our charitable bottle only available in Kentucky, he warned me about the nearly 1 million fans outside Kentucky that are not going to be happy. He was right.”

“Ellen and I would like to thank Bill Samuels, Maker’s Mark and Keeneland for making this special edition empty bottle to help support our Foundation. By not including alcohol in the bottles, we are able to ship these keepsakes all across the world and allow the Big Blue Nation to share in the commemoration of our first fabulous year in the Bluegrass,” Coach Calipari said.

The collaboration between Maker’s Mark and Keeneland, Kentucky’s world famous bourbon and its historic thoroughbred racetrack and sales company, respectively, could result in nearly $250,000 for the CFFC.

Watch the video below for more info about the Maker’s Calipari bottle.

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