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Early Times 354 Bourbon Coming Soon

Brown-Forman announces the Early Times brand is returning to its bourbon roots with Early Times 354 Bourbon. Crafted with pure water, select grains, proprietary yeast and carefully distilled and matured in select oak barrels, it’s the newest (and in a way, the oldest) member of the Early Times family. After an absence as a bourbon in the US market since 1983, Early Times 354 joins Early Times Kentucky Whisky in an expansion of the presence of the famous Early Times brand.

At the tender age of 15, Jack Beam began working at his family’s distillery. In short order, he was running the operation and in 1860 built his own distillery at a place called Early Times Station, Kentucky. Beam named his whisky Early Times, both as a tribute to its place of origin and as a nod to the old-world craftsmanship that goes into making it. He believed in the “early times method” of whisky-making – mashing grain in small tubs, boiling the beer and whisky in copper stills over open fires. It’s an abiding belief that has stayed with the Early Times brand all along, continuing long after Early Times became part of the Brown-Forman family of brands in 1923.

By the 1950s, Early Times was the best-selling bourbon in the world. As the vintage advertising from that era proclaimed, Early Times is “the whisky that made Kentucky whiskies famous.” Steeped in bourbon history, Early Times Distillery’s federal permit, No. 354, is the longest held in Kentucky.

As the only distilling company to own its own cooperage, Brown-Forman changed Early Times from a Kentucky bourbon to a Kentucky whisky in 1983 – allowing the company to achieve a perfect mix of seasoned and new barrels and create the smooth, mellow taste of Early Times whisky.

“Early Times is the second oldest continually produced Kentucky whisky on the market – second only to Brown Forman’s Old Forester,” said Chris Morris, Brown-Forman Master Distiller. “Early Times 354 Bourbon takes as a part of its names the distillery’s famous permit number – 354. This is the longest held operating permit in Kentucky. Everything about Early Times 354 supports the brand’s historic past and reputation for great taste.”

Early Times 354 will launch an ad campaign to coincide with the product’s release in several trade magazines focused on a national, independent, blind preference taste test in which Early Times 354 was preferred to Jim Beam White Label by male, Jim Beam drinkers ages 25-55.*

“The results of the taste test were what really told us we had a winner,” said Joe Murray, Early Times Brand Manager. “Early Times 354 is a premium line extension offering a quality product, at an accessible price point, capitalizing on the growing number of consumers entering the bourbon category.”

With a unique retro-classic package similar to the 1930’s Early Times bottle, Early Times 354 will initially be sold in 17 U.S. markets with more to follow in 2011. Each bottle is presented at 80 proof with a suggested retail price of $15.99 for a 750ml bottle.

Tasting Notes for Early Times 354 Bourbon

Color   – deep amber

Aroma – spicy with sweet fruit, fresh oak and delicate corn notes underscored by a layer of

vanilla and caramel.

Taste    – a lively entry with spice, caramel and vanilla that melt into a mixture of fresh and

dried fruit notes.

Finish   – warm with subtle hints of apple and corn

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Knob Creek Single Barrel Reserve Arriving Soon

Bourbon Buzz just received the following information from Knob Creek:

Knob Creek has big news, and we wanted our faithful Stillhouse fans to be the first to know: In just a few weeks, we’re launching Knob Creek Single Barrel Reserve, the first single-barrel offering from Knob Creek®.

Knob Creek is the only bourbon that puts as much effort into our passion as you put into yours and as a result, our new Knob Creek Single Barrel Reserve is a truly extraordinary bourbon. Knob Creek Single Barrel Reserve has been hand selected, barrel-by-barrel to be a unique expression of Knob Creek’s rich, mature flavor. Bottled at near barrel strength of 120 proof, Knob Creek Single Barrel Reserve will offer you a smooth, nuanced experience with even more of the rich wood and vanilla notes that have made Knob Creek the standout bourbon that it is.

You won’t have to wait much longer: We’ll be shipping our first batch early next year. We’ll send you more information in the weeks ahead, so stay tuned. And get ready to toast a deliciously rewarding new year!

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New Moonshine Debuts From STILLHOUSE

This Fall, craft distiller STILLHOUSE is bringing us a re-birth of a classic. Original MOONSHINE is a versatile new spirit, enjoyed neat, on the rocks, or in a variety of mixed cocktails. Original MOONSHINE is 80 proof, all-natural, and gluten-free. Original MOONSHINE is the first product launched from STILLHOUSE, a premium spirits brand based in Culpeper, VA where the product is charcoal-filtered and distilled four times in a Prohibition-era copper pot still, the same authentic process that has been passed down discreetly for hundreds of years. Created by serial entrepreneur Brad Beckerman and Adam Perry Lang, renowned celebrity chef and restaurateur. Original MOONSHINE is now available in select locations throughout New York, Los Angeles, Austin and Virginia and is coming soon to Las Vegas and Miami. It also will be available off- premise in early 2011 at select retailers.


The Taste:
It blends the recipe of centuries ago with the smooth, refined flavors that appeal to today’s palate:
  • Nose – Freshly snapped cornhusk, but only after a bare drizzle of pure water is added to open the nose.
  • Taste – Smooth, mellow and elegant. A mid warm sweetness of unrefined raw sugar, retaining the richness from freshly picked corn.
  • Finish – A pleasant and tempered clean finish, void of impurities, with a diffused and balanced lingering of warmth.
  • Versatility – the subtle, distinctive character is most noticeable when sipped just shy of neat with a slash of pure water. When wall bruised with ice, it transforms into a creamy, voluptuous, satiny texture. The mixability of this spirit is most friendly to any fruit that has medium or strong acidity, but is also well-matched with most mixers within the bartender’s repertoire.
Signature Cocktail: The Shiner
1 ½ parts Original MOONSHINE
Juice of one-half Lime
3 oz of club soda
Pour Original MOONSHINE and lime juice into an old fashioned glass over ice
cubes. Top with club soda and stir. Garnish with a slice of lime.

Continued updates on MOONSHINE will be posted at :

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Woodford Reserve Releases Limited Edition Maple Wood Finished Bourbon

November 1, 2010, Louisville, Ky. – Woodford Reserve announces the latest extension of its acclaimed Master’s Collection which will be released on November 1. Called ‘Maple Wood Finish,’ it is the fifth in the series of limited edition bottlings and continues Woodford Reserve’s tradition of crafting rare whiskeys that extend the category in bold new directions.

This whiskey is one of the most unique Master’s Collection’s to date as it is the industry’s first bourbon to be finish aged in barrels made from sugar maple wood. Barrels play a key role in producing bourbon, with approximately 70 percent of the spirit’s flavor and aroma and all of its color provided by the barrel. Woodford Reserve’s new offering features bourbon finish-aged in uniquely crafted barrels made of maple wood, something never before done in the industry.

“Sugar maple trees have a complex natural chemistry, rich in calcium, potassium and other minerals, but they are best known for their flavorful sap which contains as much as 3% sugar,” said Woodford Reserve Master Distiller Chris Morris. “Though it was thought that whiskey barrels could not be crafted from sugar maple wood, our Brown-Forman Cooperage has done just that. Of all the distillers in our industry, we are the only bourbon company that crafts its own barrels, giving us unique knowledge and control of the process. The Master’s Collection Maple Wood Finish uniquely finish-ages Woodford Reserve in a toasted, not charred, maple wood barrel, resulting in a whiskey enhanced with hints of maple, honey and cinnamon.”

Ever year, one of the five sources of flavor is changed for the Master’s Collection expressions. These five sources – grain, water, fermentation, distillation, and wood-aging – are unique to bourbon whiskey, and altering just one of them creates a totally new flavor profile.

“Bourbon must be matured in new, charred oak barrels, and in our quest to fully understand the contribution oak wood makes to bourbon, we have studied other Kentucky hardwoods as well,” said Wayne Rose, brand director for Woodford Reserve. “This has led to some exciting discoveries and innovative barrel finish concepts. One of these – Maple Wood Finish – is a first for the spirits industry and has resulted in an amazing, elegant whiskey.”

Maple Wood Finish is the fifth in the Woodford Reserve Master’s Collection series following the Four Grain, Sonoma-Cutrer Finish, Sweet Mash and Seasoned Oak offerings. Released periodically at the master distiller’s discretion, the Master’s Collection whiskeys are extremely limited in quantity and bottled only once, in a proprietary package inspired by the copper pot stills of The Woodford Reserve Distillery.

The inspiration for the Master’s Collection is rooted in the rich history and tradition of what is today known as The Woodford Reserve Distillery. In the mid-1800s distillery owner Oscar Pepper and Master Distiller James Crow studied and recommended use of key processes like sour mashing and charred barrel maturation at the historic Woodford County distillery. These practices are still maintained in the bourbon industry, and today the distillery receives more than 100,000 visitors annually and is the only one in America to use bourbon triple distilled in traditional copper pot stills.”

Woodford Reserve Maple Wood Finish will be sold in 45 U.S. markets, and a limited quantity will be available in Canada, the United Kingdom, Belgium, France, Germany, New Zealand and Australia. Each bottle is individually hand-numbered and presented at 94.4 proof. Available in major metro markets, only 1,676 cases are available with a suggested retail price of $89.99 for a 750ml bottle.

Tasting Notes for Woodford Reserve Maple Wood Finish

Color:            Golden brown.

Aroma:         Rich and sweet with hints of brown sugar glazed baked apricots, milk chocolate and fresh toasted oak.

Taste:            Warm with cinnamon spice, faint hints of maple syrup, berry fruit and a touch of nuttiness.

Finish:          Crisp with delicate maple syrup notes lingering on with a touch of warm fruit.

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Pappy Van Winkle 23 Year Old Bourbon Named “Spirit of the Year”

FRANKFORT, Franklin County, Ky (Oct. 19, 2010) – Wine and Spirits Magazine has named Pappy Van Winkle 23 Year Old Kentucky Straight Bourbon Whiskey “Spirit of the Year” in its annual buying guide issue.  There are only eight spirits of the year in the issue, and Pappy Van Winkle 23 is the only bourbon.

“We are honored to receive this recognition from Wine and Spirits, one of the most respected publications in the spirits industry,” said Julian Van Winkle III. “This caps off an unbelievably successful year for the Van Winkle line as a whole, with major wins for Pappy 15 at the Los Angeles International Wine and Spirits Competition and Pappy 20 at both the International Wine and Spirits Competition and the San Francisco World Spirits Competition.”

The Wine and Spirits annual buying guide issue will be on sale at newsstands October 19th.

About Van Winkle Bourbon

The Old Rip Van Winkle Distillery has a four generation history. The Van Winkle

family’s involvement in the bourbon industry began in the late 1800s with Julian P. “Pappy” Van Winkle, Sr. He was a traveling salesman for the W.L. Weller and Sons wholesale house in Louisville. Pappy and a friend, Alex Farnsley, eventually bought the wholesale house and also partnered with Mr. A. Ph. Stitzel on the purchase of Mr. Sitzel’s distillery.  The three of them merged the two companies and became the Stitzel-Weller Distillery.

In May of 1935 at the age of 61, Pappy opened the newly completed Stitzel-Weller Distillery in South Louisville. Its prominent brands were W.L. Weller, Old Fitzgerald, Rebel Yell, and Cabin Still.  Pappy had a heavy influence on the operations there until his death at the age of 91. His son, Julian, Jr. took over operations until he was forced by stockholders to sell the distillery in 1972. The rights to all of their brands were sold to Norton Simon, Inc. Later, United Distillers, who eventually ended up with the Stitzel-Weller Distillery, sold off all of the original labels around 1999.
After selling the distillery, Julian Jr. resurrected a pre-prohibition label, the only one to which the Van Winkles kept the rights, called Old Rip Van Winkle. He used whiskey stocks from the old distillery to supply his brand. Julian Jr.’s son, Julian, III took over in 1981 when Julian, Jr. passed away. Julian III has continued with the Van Winkle tradition of producing high-quality wheated bourbon. His son, Preston, joined the company in 2001 and the Van Winkles look to continue that tradition for generations to come.
In 2002 the Van Winkles entered into a joint venture with Buffalo Trace Distillery in Franklin County, Frankfort, Ky. All of the Van Winkle’s whiskey production now takes place at Buffalo Trace Distillery under the same strict guidelines the family has always followed. For more information on the Van Winkle family of bourbon please visit www.oldripvanwinkle.com.

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Four Roses Bourbon Bootlegger Pizza at Pazzo’s

Four Roses Bourbon and Pazzo’s Pizza Pub have teamed up in celebration of September’s Bourbon Heritage Month to create the “Bourbon Bootlegger”, a unique pizza recipe with a bourbon flair.

“Cooking with bourbon has become such a huge concept and gives dishes of all sorts a unique and complex flavor,” said Four Roses Master Distiller Jim Rutledge. “The Bourbon Bootlegger Pizza is a creative and delicious concept that everyone is sure to enjoy, especially those bourbon enthusiasts.”

The recipe for the Bourbon Bootlegger includes ingredients such as grilled chicken, bacon, red onions and provolone cheese. The sauce is the star of the dish and is comprised of garlic, onion, ketchup, brown sugar, honey, vinegar, Worcestershire sauce, molasses and Four Roses bourbon.

Tom Behr, owner of Pazzo’s Pizza Pub, enjoyed creating the “bootlegger” so much that he went a step further and crafted a sandwich inspired by the pizza. The sandwich consists of the same ingredients used in the pizza and is also served with a side of the special bourbon-infused sauce for customers wanting to savor even more of the bourbon flavor.

“We were thrilled to partner with Four Roses Bourbon and are confident that this offering will be a big seller for us,” said Behr. “Almost everyone loves pizza, and Kentucky is the bourbon capital of the world, so a dish that combines the two will undoubtedly be popular.”

The Bourbon Bootlegger Pizza and sandwich are now available at Pazzo’s Pizza Pub located at 385 South Limestone Street on the University of Kentucky campus.

For more information, visit www.fourroses.us or www.pazzospizzapub.com.

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Bourbon in Pizza? YES!

Four Roses Bourbon and Impellizzeri’s Pizza have teamed up in celebration of Bourbon Heritage Month to create a unique pizza recipe combining two of Kentucky’s finest offerings – Bourbon and the classic Louisville dish, the Hot Brown.

“This pizza pairs two Kentucky classics, with the Hot Brown originating in Kentucky and 95 percent of the world’s bourbon being made in Kentucky as well,” said Four Roses Master Distiller Jim Rutledge. “This is one of the more creative uses of bourbon in cooking that I’ve come across and one I’d recommend Louisvillians try at least once while it’s available.”

The recipe for the Kentucky Bourbon Hot Brown Pizza calls for tweaking a house-made alfredo sauce with dry herbs, spices and cheese to emulate the traditional Mornay sauce used in a Hot Brown, yet giving it an Italian twist. Fresh-diced chicken in a Four Roses Dijon Marinade, bacon soaked in Four Roses bourbon, and shredded fresh mozzarella and cheddar cheese with a sprinkle of paprika and diced tomatoes round out the special fall offering.

The creation of the Four Roses Kentucky Bourbon Hot Brown Pizza was a “painstaking process” as described by the creators, Impellizzeri’s General Manager, David McNamara and Sullivan University culinary graduate, Brandon Lewis.

“I’ve been in the restaurant business for 15 years and the two of us were crestfallen when we discovered after at least half a dozen tries that we could not come up with the right taste,” said McNamara.

The final recipe was born of a newfound obsession with bourbon. Through experimentation, McNamara and Lewis thought a pizza based on the Hot Brown and spiced up with a splash of bourbon would be well received, and a very appropriate mix on two beloved Kentucky traditions. Appropriately, the final product would be released in September during Bourbon Heritage Month.

The Four Roses Kentucky Bourbon Hot Brown Pizza will be served throughout September and October at each Impellizzeri’s location – Bardstown Road, Old Brownsboro Road at Holiday Manor as well as the upcoming downtown Main Street location across from the KFC Yum Arena.

For more information, visit http://www.fourroses.us or http://www.impellizzeris.com.

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Buffalo Trace Distillery Unveils Oral History Project

After more than 200 years of history in the making, Buffalo Trace Distillery is unveiling its Oral History Project, a compilation of interviews with the people and stories of the Buffalo Trace Distillery family, such as Master Distiller Emeritus Elmer T. Lee, and descendents of iconic figures such as Colonel Albert B. Blanton and Pappy Van Winkle.

For more than two years, Buffalo Trace Distillery has been working with the LouieB.NunnCenter for Oral History at the University of Kentucky Libraries to capture the memories of the Distillery’s friends and family to serve as a virtual time capsule for future generations. All the video interviews are housed on the NunnCenter website, available at: http://www.nunncenter.org/buffalotrace/.

Visitors to the website can learn the stories behind how Elmer T. Lee had a hand in creating Blanton’s, the world’s first single barrel bourbon; the memories of Alice Blanton as she visited “Uncle Albert” on the Distillery grounds where she learned to roller skate; and how Mark Brown, president and chief executive officer for Buffalo Trace Distillery feels that Elmer T. Lee is the “grandfather he never had.”

“We’re so excited to see this project finally come to fruition,” said Meredith Moody, director of marketing services, Buffalo Trace Distillery. “To have the opportunity to preserve such rich memories of our company’s legends such as E.H. Taylor Hay Jr., a descendent of Col. E.H. Taylor Jr., one of our company’s early entrepreneurs, and our Warehouse Supervisors Ronnie Edwards and Leonard Riddle, who between them have 94 years of bourbon-making experience, is so rewarding.”

Douglas Boyd, director of the Louie B. Nunn Center for Oral History agrees, saying “To have been given an insider’s look at the rich history of not only the Distillery itself but also the bourbon industry is such a rare opportunity.  We’re excited that now these stories will live on for future generations to learn about the history and tradition of one of Kentucky’s signature industries.”

In addition to visiting the NunnCenter’s website to watch all the interviews in their entirety, Buffalo Trace Distillery plans to offer computer stations in its Visitor’s Center for viewing the oral histories by early 2011.

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