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New Moonshine Debuts From STILLHOUSE

This Fall, craft distiller STILLHOUSE is bringing us a re-birth of a classic. Original MOONSHINE is a versatile new spirit, enjoyed neat, on the rocks, or in a variety of mixed cocktails. Original MOONSHINE is 80 proof, all-natural, and gluten-free. Original MOONSHINE is the first product launched from STILLHOUSE, a premium spirits brand based in Culpeper, VA where the product is charcoal-filtered and distilled four times in a Prohibition-era copper pot still, the same authentic process that has been passed down discreetly for hundreds of years. Created by serial entrepreneur Brad Beckerman and Adam Perry Lang, renowned celebrity chef and restaurateur. Original MOONSHINE is now available in select locations throughout New York, Los Angeles, Austin and Virginia and is coming soon to Las Vegas and Miami. It also will be available off- premise in early 2011 at select retailers.


The Taste:
It blends the recipe of centuries ago with the smooth, refined flavors that appeal to today’s palate:
  • Nose – Freshly snapped cornhusk, but only after a bare drizzle of pure water is added to open the nose.
  • Taste – Smooth, mellow and elegant. A mid warm sweetness of unrefined raw sugar, retaining the richness from freshly picked corn.
  • Finish – A pleasant and tempered clean finish, void of impurities, with a diffused and balanced lingering of warmth.
  • Versatility – the subtle, distinctive character is most noticeable when sipped just shy of neat with a slash of pure water. When wall bruised with ice, it transforms into a creamy, voluptuous, satiny texture. The mixability of this spirit is most friendly to any fruit that has medium or strong acidity, but is also well-matched with most mixers within the bartender’s repertoire.
Signature Cocktail: The Shiner
1 ½ parts Original MOONSHINE
Juice of one-half Lime
3 oz of club soda
Pour Original MOONSHINE and lime juice into an old fashioned glass over ice
cubes. Top with club soda and stir. Garnish with a slice of lime.

Continued updates on MOONSHINE will be posted at :

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Whisky Magazine Names Four Roses Whisky Distiller of the Year

LAWRENCEBURG, Ky. (October 20, 2010) – Whisky Magazine named Lawrenceburg, Ky.-based Four Roses Distillery the Whisky Distiller of the Year last week as part of the annual “Icons of Whisky – America” Awards “designed to celebrate the people and places behind the greatest whiskies in the world.”

“This is an overwhelming honor that caps off the year-long celebration of our distillery building’s 100th anniversary,” said Jim Rutledge, Four Roses Master Distiller. “We’ve worked hard to bring Four Roses premium Kentucky Bourbon back to the states.”

Once the nation’s leading Bourbon in the 1930s, 40s and 50s, Four Roses was pulled from U.S. distribution by then owner Seagram to market the brand solely overseas. Eight years ago, with distribution limited to Kentucky, Four Roses returned to the domestic market after four decades of absence.

Four Roses continues to build on the success of the, annual Limited Edition Single Barrel and Small Batch offerings – the most recent being
a small batch featuring three of Four Roses’ ten recipes – OBSV aged 15 years, OBSK aged 11 years and OESK aged 10 years.

Also gaining popularity is the private barrel selection program the distillery conducts for retailers or groups interested in purchasing a barrel, complete with a private tasting and customized bottling.

“This honor from Whisky Magazine puts everything into perspective,” added Rutledge. “We’re very appreciative and excited about the future of Four Roses.”

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Woodford Reserve Releases Limited Edition Maple Wood Finished Bourbon

November 1, 2010, Louisville, Ky. – Woodford Reserve announces the latest extension of its acclaimed Master’s Collection which will be released on November 1. Called ‘Maple Wood Finish,’ it is the fifth in the series of limited edition bottlings and continues Woodford Reserve’s tradition of crafting rare whiskeys that extend the category in bold new directions.

This whiskey is one of the most unique Master’s Collection’s to date as it is the industry’s first bourbon to be finish aged in barrels made from sugar maple wood. Barrels play a key role in producing bourbon, with approximately 70 percent of the spirit’s flavor and aroma and all of its color provided by the barrel. Woodford Reserve’s new offering features bourbon finish-aged in uniquely crafted barrels made of maple wood, something never before done in the industry.

“Sugar maple trees have a complex natural chemistry, rich in calcium, potassium and other minerals, but they are best known for their flavorful sap which contains as much as 3% sugar,” said Woodford Reserve Master Distiller Chris Morris. “Though it was thought that whiskey barrels could not be crafted from sugar maple wood, our Brown-Forman Cooperage has done just that. Of all the distillers in our industry, we are the only bourbon company that crafts its own barrels, giving us unique knowledge and control of the process. The Master’s Collection Maple Wood Finish uniquely finish-ages Woodford Reserve in a toasted, not charred, maple wood barrel, resulting in a whiskey enhanced with hints of maple, honey and cinnamon.”

Ever year, one of the five sources of flavor is changed for the Master’s Collection expressions. These five sources – grain, water, fermentation, distillation, and wood-aging – are unique to bourbon whiskey, and altering just one of them creates a totally new flavor profile.

“Bourbon must be matured in new, charred oak barrels, and in our quest to fully understand the contribution oak wood makes to bourbon, we have studied other Kentucky hardwoods as well,” said Wayne Rose, brand director for Woodford Reserve. “This has led to some exciting discoveries and innovative barrel finish concepts. One of these – Maple Wood Finish – is a first for the spirits industry and has resulted in an amazing, elegant whiskey.”

Maple Wood Finish is the fifth in the Woodford Reserve Master’s Collection series following the Four Grain, Sonoma-Cutrer Finish, Sweet Mash and Seasoned Oak offerings. Released periodically at the master distiller’s discretion, the Master’s Collection whiskeys are extremely limited in quantity and bottled only once, in a proprietary package inspired by the copper pot stills of The Woodford Reserve Distillery.

The inspiration for the Master’s Collection is rooted in the rich history and tradition of what is today known as The Woodford Reserve Distillery. In the mid-1800s distillery owner Oscar Pepper and Master Distiller James Crow studied and recommended use of key processes like sour mashing and charred barrel maturation at the historic Woodford County distillery. These practices are still maintained in the bourbon industry, and today the distillery receives more than 100,000 visitors annually and is the only one in America to use bourbon triple distilled in traditional copper pot stills.”

Woodford Reserve Maple Wood Finish will be sold in 45 U.S. markets, and a limited quantity will be available in Canada, the United Kingdom, Belgium, France, Germany, New Zealand and Australia. Each bottle is individually hand-numbered and presented at 94.4 proof. Available in major metro markets, only 1,676 cases are available with a suggested retail price of $89.99 for a 750ml bottle.

Tasting Notes for Woodford Reserve Maple Wood Finish

Color:            Golden brown.

Aroma:         Rich and sweet with hints of brown sugar glazed baked apricots, milk chocolate and fresh toasted oak.

Taste:            Warm with cinnamon spice, faint hints of maple syrup, berry fruit and a touch of nuttiness.

Finish:          Crisp with delicate maple syrup notes lingering on with a touch of warm fruit.

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Pappy Van Winkle 23 Year Old Bourbon Named “Spirit of the Year”

FRANKFORT, Franklin County, Ky (Oct. 19, 2010) – Wine and Spirits Magazine has named Pappy Van Winkle 23 Year Old Kentucky Straight Bourbon Whiskey “Spirit of the Year” in its annual buying guide issue.  There are only eight spirits of the year in the issue, and Pappy Van Winkle 23 is the only bourbon.

“We are honored to receive this recognition from Wine and Spirits, one of the most respected publications in the spirits industry,” said Julian Van Winkle III. “This caps off an unbelievably successful year for the Van Winkle line as a whole, with major wins for Pappy 15 at the Los Angeles International Wine and Spirits Competition and Pappy 20 at both the International Wine and Spirits Competition and the San Francisco World Spirits Competition.”

The Wine and Spirits annual buying guide issue will be on sale at newsstands October 19th.

About Van Winkle Bourbon

The Old Rip Van Winkle Distillery has a four generation history. The Van Winkle

family’s involvement in the bourbon industry began in the late 1800s with Julian P. “Pappy” Van Winkle, Sr. He was a traveling salesman for the W.L. Weller and Sons wholesale house in Louisville. Pappy and a friend, Alex Farnsley, eventually bought the wholesale house and also partnered with Mr. A. Ph. Stitzel on the purchase of Mr. Sitzel’s distillery.  The three of them merged the two companies and became the Stitzel-Weller Distillery.

In May of 1935 at the age of 61, Pappy opened the newly completed Stitzel-Weller Distillery in South Louisville. Its prominent brands were W.L. Weller, Old Fitzgerald, Rebel Yell, and Cabin Still.  Pappy had a heavy influence on the operations there until his death at the age of 91. His son, Julian, Jr. took over operations until he was forced by stockholders to sell the distillery in 1972. The rights to all of their brands were sold to Norton Simon, Inc. Later, United Distillers, who eventually ended up with the Stitzel-Weller Distillery, sold off all of the original labels around 1999.
After selling the distillery, Julian Jr. resurrected a pre-prohibition label, the only one to which the Van Winkles kept the rights, called Old Rip Van Winkle. He used whiskey stocks from the old distillery to supply his brand. Julian Jr.’s son, Julian, III took over in 1981 when Julian, Jr. passed away. Julian III has continued with the Van Winkle tradition of producing high-quality wheated bourbon. His son, Preston, joined the company in 2001 and the Van Winkles look to continue that tradition for generations to come.
In 2002 the Van Winkles entered into a joint venture with Buffalo Trace Distillery in Franklin County, Frankfort, Ky. All of the Van Winkle’s whiskey production now takes place at Buffalo Trace Distillery under the same strict guidelines the family has always followed. For more information on the Van Winkle family of bourbon please visit www.oldripvanwinkle.com.

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Buffalo Trace Releases 2010 Antique Collection

FRANKFORT, FRANKLIN COUNTY, KY (October 5, 2010) Whiskey lovers rejoice! Buffalo Trace Distillery is releasing its 2010 Antique Collection. The much-anticipated collection will once again feature five limited-release whiskeys of various ages, recipes and proofs. Here is what ardent fans can expect:

Sazerac Rye 18 Year Old

The 2009 release was named in Jim Murray’s Whisky Bible the “World Whisky of the Year,” making it the best whisky on the earth.  The 2010 release is comprised of whiskey that has been aged on the first floor of Warehouse K. The first floor enables the barrels to age slowly and gracefully. This vintage has a crisp spice, minty sweetness and pleasant oakiness.

Eagle Rare 17 Year Old

The previous edition of this bourbon was honored with a 96 rating by Wine Enthusiast Magazine. The 2010 edition was distilled in the spring of 1993 and has been aging in Warehouses C, H, I, K and Q.  With 17 years of aging under its belt, it brings to the table notes of leather, vanilla and tobacco.

George T. Stagg

The perennial favorite and last year’s winner of the “Bourbon of the Year” award by Jim Murray in his Whisky Bible, the 2010 George T. Stagg was found in Warehouses H, I, K and L. This uncut, unfiltered bourbon was distilled back in the winter of 1993 and weighs in at 143 proof—some strong stuff! This whiskey tastes of dark chocolate, vanilla and coffee.

William Larue Weller

William Larue Weller is the Antique Collection’s uncut, unfiltered, wheat recipe bourbon. The 2009 edition was just named the best bourbon in the world by F. Paul Pacult’s Spirit Journal. The 2010 offering was distilled in the summer of 1998 and aged on the fourth and ninth floors of Warehouses I and P. This William Larue Weller release registers in at 126.6 proof. It tastes of caramel corn, light toffee and pipe tobacco.

Thomas H. Handy Sazerac

Thomas H. Handy Sazerac Rye is an uncut and unfiltered straight rye whiskey. This year’s Handy was distilled in the spring of 2004 and aged on the third and fourth floors of Warehouses K, M and P. It is 126.9 proof.  The flavor is cinnamon and allspice, with a bold lingering finish.

The Antique Collection was introduced a decade ago and has become a cult favorite among whiskey connoisseurs. Since 2000 these whiskeys have garnered numerous awards from such notable publications as Malt Advocate Magazine and Jim Murray’s Whiskey Bible.

“Last year’s collection won some pretty major awards so it’s somewhat intimidating to follow those whiskies,” said Master Distiller Harlen Wheatley. “But we think this year’s offerings are just as good, so it will be fun to see if everyone else thinks so too.”

The Antique Collection will be available starting in late October. For more information visit www.greatbourbon.com

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Wild Turkey’s Take on Three Iconic Whiskey Cocktails

Wild Turkey has put its unique take on three of the most iconic whiskey cocktails–the Manhattan, the Old Fashioned and the Whiskey Sour–to commemorate National Bourbon Heritage Month.

The three classic drinks can be made with any type of whiskey, but require one that has full flavor as a suitable match for the robust ingredients used in the drinks. Rye, with its drier and spicier flavor profile, has once again become the preferred choice of bartenders, but its increasing popularity has made it difficult to obtain in parts of the country.

Most bourbons are too sweet to stand up to the ingredients of the cocktails, so Wild Turkey Bourbon, at 101 proof, is the perfect choice. The higher proof delivers a deeper, richer flavor that fits perfectly with the drinks below. Each cocktail evokes the perfectly balanced profile that has made these drinks real classics, while tweaking them just enough to pleasantly surprise even the most seasoned cocktail enthusiast.

The Manhattan 101

Ingredients:

1 3/4 ounces Wild Turkey Bourbon

1/3 ounce dry vermouth

1/3 ounce sweet vermouth

1 thin slice fresh ginger

3 mint leaves

1/2  tsp powdered sugar

Dash aromatic bitters

Muddle ginger, mint, powdered sugar and bitters in a cocktail shaker. Add Wild Turkey Bourbon, vermouth and ice. Shake and strain into a chilled glass.

The Old Fashioned 101

Ingredients:

1 1/3 ounce Wild Turkey Bourbon

1/2 ounce apple cider

3 sage leaves

1 pinch of saffron

1 tsp brown sugar

2 orange twists

1 tsp orange zest

1 fresh cherry

1 ounce Amaretto

Slice cherry from top to bottom five times around pit, and soak in a cup of Amaretto. Muddle cider, sage, saffron, brown sugar, orange twists and zest together in glass. Add Wild Turkey Bourbon and stir. Strain and serve over ice, garnish with Amaretto-soaked cherry.

The Whiskey Sour 101

Ingredients:

1 1/2 ounces Wild Turkey Bourbon

1/2 ounce fresh squeezed grapefruit juice

1/2 ounce fresh squeezed lime juice

1/2 ounce honey

1 fresh cherry

1 ounce Wild Turkey American Honey

Dollop of egg white

Slice cherry from top to bottom five times around pit, and soak in a cup of Wild Turkey American Honey. Combine Wild Turkey Bourbon, grapefruit juice, lime juice and honey in a cocktail shaker.  Froth egg white and add a dollop to the mixture.  Shake and serve over ice.  Garnish with Wild Turkey American Honey-soaked cherry.

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Four Roses Bourbon Bootlegger Pizza at Pazzo’s

Four Roses Bourbon and Pazzo’s Pizza Pub have teamed up in celebration of September’s Bourbon Heritage Month to create the “Bourbon Bootlegger”, a unique pizza recipe with a bourbon flair.

“Cooking with bourbon has become such a huge concept and gives dishes of all sorts a unique and complex flavor,” said Four Roses Master Distiller Jim Rutledge. “The Bourbon Bootlegger Pizza is a creative and delicious concept that everyone is sure to enjoy, especially those bourbon enthusiasts.”

The recipe for the Bourbon Bootlegger includes ingredients such as grilled chicken, bacon, red onions and provolone cheese. The sauce is the star of the dish and is comprised of garlic, onion, ketchup, brown sugar, honey, vinegar, Worcestershire sauce, molasses and Four Roses bourbon.

Tom Behr, owner of Pazzo’s Pizza Pub, enjoyed creating the “bootlegger” so much that he went a step further and crafted a sandwich inspired by the pizza. The sandwich consists of the same ingredients used in the pizza and is also served with a side of the special bourbon-infused sauce for customers wanting to savor even more of the bourbon flavor.

“We were thrilled to partner with Four Roses Bourbon and are confident that this offering will be a big seller for us,” said Behr. “Almost everyone loves pizza, and Kentucky is the bourbon capital of the world, so a dish that combines the two will undoubtedly be popular.”

The Bourbon Bootlegger Pizza and sandwich are now available at Pazzo’s Pizza Pub located at 385 South Limestone Street on the University of Kentucky campus.

For more information, visit www.fourroses.us or www.pazzospizzapub.com.

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Bourbon in Pizza? YES!

Four Roses Bourbon and Impellizzeri’s Pizza have teamed up in celebration of Bourbon Heritage Month to create a unique pizza recipe combining two of Kentucky’s finest offerings – Bourbon and the classic Louisville dish, the Hot Brown.

“This pizza pairs two Kentucky classics, with the Hot Brown originating in Kentucky and 95 percent of the world’s bourbon being made in Kentucky as well,” said Four Roses Master Distiller Jim Rutledge. “This is one of the more creative uses of bourbon in cooking that I’ve come across and one I’d recommend Louisvillians try at least once while it’s available.”

The recipe for the Kentucky Bourbon Hot Brown Pizza calls for tweaking a house-made alfredo sauce with dry herbs, spices and cheese to emulate the traditional Mornay sauce used in a Hot Brown, yet giving it an Italian twist. Fresh-diced chicken in a Four Roses Dijon Marinade, bacon soaked in Four Roses bourbon, and shredded fresh mozzarella and cheddar cheese with a sprinkle of paprika and diced tomatoes round out the special fall offering.

The creation of the Four Roses Kentucky Bourbon Hot Brown Pizza was a “painstaking process” as described by the creators, Impellizzeri’s General Manager, David McNamara and Sullivan University culinary graduate, Brandon Lewis.

“I’ve been in the restaurant business for 15 years and the two of us were crestfallen when we discovered after at least half a dozen tries that we could not come up with the right taste,” said McNamara.

The final recipe was born of a newfound obsession with bourbon. Through experimentation, McNamara and Lewis thought a pizza based on the Hot Brown and spiced up with a splash of bourbon would be well received, and a very appropriate mix on two beloved Kentucky traditions. Appropriately, the final product would be released in September during Bourbon Heritage Month.

The Four Roses Kentucky Bourbon Hot Brown Pizza will be served throughout September and October at each Impellizzeri’s location – Bardstown Road, Old Brownsboro Road at Holiday Manor as well as the upcoming downtown Main Street location across from the KFC Yum Arena.

For more information, visit http://www.fourroses.us or http://www.impellizzeris.com.

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