Posts Tagged 46

Maker’s 46 Debut And Online Media Event

Bourbon is helping grow Kentucky’s economy and the Maker’s Mark brand is growing right along with it. For the first time in the history of the company, Maker’s Mark is introducing a new bourbon. Maker’s 46 is still a Kentucky straight bourbon whisky, handcrafted like the original at the distillery in Loretto, Kentucky.   In fact, the recipe starts with original Maker’s Mark bourbon, and its unique flavor comes from aging the bourbon for an additional two to three months in barrels with seared French oaks staves. You can think of Maker’s 46 as a “cousin” to the recipe Bill Samuels Sr. more than 50 years ago.

As you probably know by now, Maker’s 46 is the brainchild of Maker’s Mark Master Distiller Kevin Smith and Brad Boswell, President and CEO of Independent Stave. It’s a 94 proof product, created by the addition of toasted French oak staves to the finished Maker’s Mark product.

Join Maker’s Mark as they celebrate this momentous occasion by visiting http://makersmark.com/makers46 on June 29 at 11 a.m. EST to watch Bill, Kevin, and Brad dip bottles two through five out of the first case. As for bottle number one, Governor Steve Beshear will do the honors at 4 p.m. EST. Governor Steve Beshear will speak about how the Bluegrass is benefiting from the bourbon industry’s impact on the state’s economy and will dip his own bottle of the new Maker’s 46 in the brand’s distinctive red wax. 

Don’t forget to keep a close eye on BourbonBuzz.com for more news about where you’ll find the new Maker’s 46. Also, Kevin Smith gave our friends at Bourbonblog.com a sampling of what’s to come at http://brbn.bz/w.

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Photo of New Maker’s 46 Bottle Makes Appearance

A picture of the bottle of new Maker’s Mark bourbon, Maker’s 46 which is scheduled to be released soon, showed up on the Maker’s Mark Facebook page yesterday. The posting said,  “We took a few test shots of the new Maker’s 46 bottle a couple of days ago. Thought you might like a sneak peek”!

The bottle continues with the Maker’s Mark trademark red wax and seal, but sheds the paper label and gets a little more slim and sexy than the traditional Maker’s bottle.

Ambassadors will get a chance to sample the new product at the distillery for the first time on April 10, Ambassador Homecoming Day. As far as Bourbon Buzz is aware, an official public launch date for the new bourbon has not been announced. Look for it to hit shelves before the end of Spring.

Read more about this new bourbon here.

See the video below to hear Master Distiller Kevin Smith and Maker’s Mark president Bill Samuels talk about the new Maker’s 46 bourbon.

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