Posts Tagged Beam

Heaven Hill Launches Trybox Series

BARDSTOWN, KY – Heaven Hill Distilleries, Inc., the nation’s largest independent family-owned and operated spirits producer and marketer, announces the first two releases of the Trybox Series of New Make Whiskeys.  The new Trybox Series, named after the copper and glass “tasting station” where new make whiskey flows off the still, offers up several styles of Heaven Hill’s world famous American Whiskeys. Each is taken straight off the still, before aging in a charred oak barrel–the same way legendary father and son Master Distillers Parker and Craig Beam taste-test them.

The first two releases in the series, available at retail starting in May, will be New Make, which if barrel aged would become a Straight Bourbon such as Evan Williams Single Barrel Vintage; and Rye New Make, which if aged would become Rittenhouse Straight Rye.  Future plans call for the release of other varieties of American Straight Whiskey as new make, as Heaven Hill Distilleries is the only American Whiskey producer that distills Bourbon, Rye, Corn and Wheat Whiskeys.

The Trybox Series is available in a 750ml bottle size, packaged three to a case, and is bottled at the full traditional barrel entry proof of 125, or 62.5% alcohol/volume.  The suggested national average retail price will be $24.99, and it will launch in most markets across the country.  The Trybox Series is offered in an upscale package, contemporary yet with elements that are based on traditional distillery sample bottles.  The labels detail the “Main” and “Secondary” grains used in that particular whiskey, and subtle color changes differentiate each whiskey style.  All the bottlings will utilize a rich, metallic copper cap, hearkening back to the copper stills so important for American Whiskey distillation.
New make whiskey, traditionally referred to by distillers as “White Dog”, is American whiskey in its most raw and elemental form.  It is a very different sensory experience than barrel aged whiskey, offering up grainier and sharper aromas and flavor notes.  Cutting edge mixologists today are discovering new uses for new make whiskey as a unique and appealing cocktail base.

The New Make uses the same grain recipe, or mashbill, as nearly all of Heaven Hill’s award winning Bourbons, including Evan Williams and Elijah Craig. By law, Bourbon must contain a minimum of 51% corn in the mashbill, traditionally combined with malted barley and either rye or wheat.  Heaven Hill’s Bourbon formula, however, and most of the other larger distilleries, has always contained a much higher percentage of corn than the legal minimum.  Heaven Hill also uses one of the highest percentages of malted barley in the industry, despite the fact that it is the costliest grain in the process, because it not only aids in fermentation conversion but it also adds a distinctive earthy sweetness to the distillate.  The Rye New Make utilizes the traditional Heaven Hill rye mashbill , the same that is used to produce world-renowned Rittenhouse Rye.  The Rye New Make adds an element of spicy, sharp fruitiness to the taste.

“We believe our reputation and the breadth of our American Whiskey offerings will make the Trybox Series an important addition to the national whiskey scene,” commented Susan Wahl, Brand Manager for the whiskey portfolio at Heaven Hill. “The ability to offer not only a classic new make Bourbon formula, but also a Rye, Wheat and Corn Whiskey new make will make this a significant extension of the current available whiskey offerings, and highly desirable to enterprising mixologists and whiskey connoisseurs.”

Tags: , , , , , , , , , ,

1 Comment

Jim Beam to Give Us The “Devil’s Cut”

Beam's new innovative bourbon product, Devil's Cut

Jim Beam is set to deliver a new product called Devil’s Cut in May, 2011. ‘Devil’s Cut’ is Beam’s trademarked term for whiskey that is still “trapped within the wood” after dumping. In other words, the dregs. We aren’t sure of the exact process Beam is using to retrieve the dregs from the wood, but it has been confirmed by Fred Noe that it some form of barrel sweating. Beam officially said this about its process: “Through a unique, proprietary process, we extract this formerly lost liquid from deep inside the barrel wood and put it back into our special Bourbon. The resulting liquid is deep in color, aroma and character with robust notes of wood and vanilla.”

There is no age statement on the bottle, but Fred Noe confirmed that the base is 6 year old Jim Beam, but the flavor is supposedly very different. We have heard it tastes like Beam, but has more oak and a longer finish. Noe says, “pulling more [bourbon] out of the wood is the key to this product”. It will come in at 90 proof and the retail price will be about $24 for a 750/ml bottle. We are glad to see the innovation and looking forward to something new. Let us know what you think about it if you have been fortunate enough to get a taste.

See more about Devil’s Cut on Chuck Cowdery’s Blog.

Tags: , , , , , , , , , , , ,

12 Comments

Knob Creek Introduces Its First-Ever Single Barrel Bourbon

Clermont, KY (February 16, 2011) – Nearly two decades after Booker Noe, grandson of Jim Beam and sixth-generation distiller, first introduced Knob Creek®, the distillery unveils its first-ever single barrel bourbon, Knob Creek® Single Barrel Reserve. In keeping with Knob Creek’s philosophy that handcrafting superior quality bourbon is worth the effort, the new Knob Creek Single Barrel Reserve is naturally aged for a full 9 years and bottled at 120 proof (60% alcohol by volume).

Knob Creek Single Barrel Reserve is carefully hand-selected, barrel-by-barrel, to be a unique expression of Knob Creek’s rich, mature flavor. Naturally aged in new, charred American Oak barrels, Knob Creek Single Barrel Reserve is bottled at near barrel proof to maintain its strong, rich flavors and aromas. Unlike other bourbons, which are blended together from multiple barrels to create a uniform taste, each barrel of Knob Creek Single Barrel Reserve, once hand-selected, is cut with water and bottled individually in order to preserve its integrity and unique flavor profile. This process allows for variations in taste, color and aroma in each batch of bourbon.

“We pay close attention to the barrels we select for Knob Creek Single Barrel Reserve as we want to ensure that we’re bottling an extraordinary bourbon with a complex balance of aroma and taste,” said Fred Noe, seventh-generation Beam family distiller and son of Booker Noe. “I recommend enjoying this new bourbon neat, on the rocks or cut with a bit of water in order to best appreciate its depth and fullness of flavor.”

Incredibly smooth and nuanced, this new bourbon features even more of the rich wood and signature vanilla, caramel and smoky notes that bourbon lovers have come to expect from Knob Creek, the world’s number one selling Super-Premium bourbon.

“Knob Creek Single Barrel Reserve is the latest innovation in our bourbon portfolio,” said Rob Mason, U.S. director of Bourbons at Beam Global Spirits & Wine, Inc. “We are especially thrilled to introduce our first single barrel bourbon offering, and to further strengthen our already-established credibility in the Super-Premium category.”
Initial reaction from bourbon experts to the new expression has been extremely positive.

John Hansell, Publisher and Editor of Malt Advocate, wrote: “This is a stylish, big, broadshouldered bourbon with a thick, sweet foundation…peppered with spice…and dried fruit.”

Kevin Gray, editor at CocktailEnthusiast.com, notes: “Knob Creek drinkers, and bourbon fans in general, would do well to secure a bottle.”

Knob Creek Single Barrel Reserve is available in limited quantities and retails for a suggested price of $39.99 for a 750ml bottle. For more information about Knob Creek and Knob Creek Single Barrel Reserve, go to www.knobcreek.com or visit on Facebook® at www.facebook.com/KnobCreek.

Tags: , , , ,

1 Comment

Heaven Hill Announces Fourth Annual Release of Parker’s Heritage Collection

BARDSTOWN, KY–Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the September release of the fourth edition of Parker’s Heritage Collection, a limited annual series of rare, aged American Whiskeys that pays tribute to 6th Generation Master Distiller Parker Beam.  The fourth release is a cask-strength, non-chill filtered wheated Bourbon, meaning it uses soft winter wheat instead of rye as the “small grain” to produce a less spicy, rounder Bourbon.

This year’s release of Parker’s Heritage Collection follows last year’s “Golden Anniversary” Bourbon edition, which captured the “American Whiskey of the Year” award from Malt Advocate Magazine, in addition to being named “World’s Best New Release” in Whisky Magazine’s annual 2010 World Whiskey Awards. The 2009 release, a 27-year-old Bourbon, was the first American Whiskey to ever win “Best of Show, Brown Spirits” at the San Francisco World Spirits Competition.

The new release marks the first in the Parker’s Heritage Collection to depart from the traditional Heaven Hill rye-based Bourbon mashbill.  Instead of the more commonly used corn/malted barley/rye recipe, the newest edition uses corn, malted barley and Kentucky winter wheat.  This recipe was first used at Heaven Hill in the spring of 1999, after the company acquired the wheated Old Fitzgerald line of Bourbons.  This new bottling of Parker’s Heritage Collection will mark the first release of Heaven Hill made, extra-aged wheated Bourbon.  And it will delight whiskey connoisseurs because not only is it non-chill filtered, but it also is being released in two very small batch dumps at barrel proof.  And like the previous three editions, it is being released in very limited quantities–only 52 barrels, kept in high storage in open rick warehouses, were dumped for this edition, yielding approximately 4,800 bottles for the United States and limited international distribution.

And in what will be welcome news in still-unsettled economic times, the fourth release, at $79.99, is priced considerably lower than previous releases, which carried an average national retail price of $150 for last year’s “Golden Anniversary” bottling and $200 for the 27-year-old Bourbon released two years ago.  Whiskey aficionados will also appreciate that the natural esters and fatty acids, which are by-products of whiskey distillation and aging, are not stripped away from the Bourbon in a process known as chill filtering, but are left in the whiskey to provide a fuller taste profile and richer mouthfeel.

Packaged in the same upscale 750ml bottle as the previous three editions, the Parker’s Heritage Collection Wheated Bourbon is available in a three bottle case that should start hitting retail shelves during September, nationally recognized as the start of the Bourbon season.

“I am genuinely excited to introduce a nicely aged, cask-strength wheated Bourbon for this next version of my Parker’s Heritage Collection,” noted Heaven Hill’s Parker Beam.  “At this age and barrel-proof, is how a wheated Bourbon shows best…it has the caramel and smoke notes that only ten years in the top floors of our rickhouses can produce.  And it has the long, smooth finish that I always look for in a Bourbon, with that softness that wheat brings to the recipe. I am very pleased that we now have wheated Bourbon that I feel has aged long enough to wear my name on the label.”

Tags: , , , , , , , ,

1 Comment

Jim Beam Signature Bourbon Available at Duty Free Shops

Liquor supplier Beam Global Spirits & Wine has launched in July a new premium expression of Jim Beam Bourbon whiskey that will be available exclusively in duty-free and travel-retail. Jim Beam Signature will be initially sold at Gebr Heinemann outlets worldwide and carries a recommended retail price of €29.99 ($38).

The limited edition was created by Jim Bean master distiller Fred Noe using six unique grains and aged for six years in hand-selected white oak barrels, and is presented in a 1l flask-style bottle that comes in a soft faux leather drawstring bag printed with its name, Fred Noe’s signature and a neck tag with the story behind the whiskey.

Beam Global director of European travel-retail Gareth Brown said: “Jim Beam Signature is an extremely rare and special bottling that embodies the craftsmanship and quality that has been passed down 215 years of unbroken family distilling.”

Let us know if you find this premium release from Jim Beam. We are anxious to sample it, but not close to any duty free shops. If any of our traveling or foreign readers could send us a bottle, please contact us.

Tags: , , , , , , ,

2 Comments

Buffalo Trace Distillery Acquires E.H. Taylor Bourbon

FRANKLIN COUNTY, Ky., June 23 /PRNewswire/ — E.H. Taylor is coming back to the distillery where it all began. Buffalo Trace Distillery, located in Frankfort, KY, has purchased the Old Taylor Bourbon label and barrel inventory from Beam Global Spirits & Wine, Inc., maker of Jim Beam Bourbon.

“We are ecstatic about this transaction,” said Mark Brown, president and CEO of Buffalo Trace Distillery. “Part of our family is returning and we are buffalo_tracethrilled to welcome home a true bourbon whiskey pioneer.”

Taylor, the great-nephew of President Zachary Taylor, briefly lived with his great-uncle after the death of his parents. He later moved to Kentucky where he was adopted by his uncle, Col. E.H. Taylor, Sr. Following in his uncle’s footsteps, Taylor went on to be a leader in the Frankfort community. He served as mayor from 1871-1887 as well as a local state representative to the Kentucky General Assembly and a member of the State Senate.

Taylor’s link to Buffalo Trace dates back to 1870 when he first purchased the distillery and took on the daunting task of modernization. He later named the distillery O.F.C. (Old Fire Copper) and continued to invest large sums of money, making it a leader in the industry.

Taylor over-extended himself financially in an effort to use the most modern equipment to make the finest bourbon whiskey available. The end result of Taylor’s financial difficulties was the sale of O.F.C. to George T. Stagg. However, even with Taylor out of the picture, the new owner moved forward using his name, as it was synonymous with fine bourbon whiskey. The award-winning Buffalo Trace Distillery is proud to carry on the legacy of this great pioneer.

“It’s an exciting, new opportunity for us,” said Harlen Wheatley, master distiller. “We are very proud of the bourbon we produce at Buffalo Trace and to be able to carry on what E.H. Taylor started more than a century ago is a real honor.”

For more information about Buffalo Trace Distillery please visit www.buffalotrace.com. To learn more about the other award-winning bourbons of Buffalo Trace please go to www.greatbourbon.com.

About Buffalo Trace

Buffalo Trace Distillery is a family-owned company based in Franklin County, Kentucky. The distillery’s rich distilling tradition dates back to 1787 and has included such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace is a fully operational distillery producing bourbon, rye and vodka on site and is listed on the National Register of Historic Places. Buffalo Trace has won seven distillery titles since 2000 from such notable publications as Whisky Magazine, Malt Advocate Magazine and Wine Enthusiast Magazine. Buffalo Trace has also garnered more than 170 awards for its wide range of premium whiskies. The distillery is part of the Sazerac family of companies, which has operations in New Orleans, Louisiana; Franklin County, Bardstown and Owensboro, Kentucky; Fredericksburg, Virginia and Baltimore, Maryland.

SOURCE Buffalo Trace Distillery

Tags: , , , , , , ,

No Comments

Specialty Beam Bottles Generate Support For Military And Firefighters

DEERFIELD, Ill., May 18 (FoodBizDaily) — This summer, limited-edition bottles of Jim Beam – the world’s No. 1-selling Bourbon – will help generate much-needed support for America’s military, firefighters and their families. Wrapped with custom labels in support of Operation Homefront or the Terry Farrell Firefighters Fund, the specialty bottles will be available starting May 25, Memorial Day.

Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO) ] developed these specialty bottle labels to raise awareness for two non-profit organizations dedicated to the well-being of these heroes and their families. Operation Homefront provides emergency financial and morale assistance to troops, their families, and wounded warriors, while the Terry Farrell Firefighters Fund assists firefighters and their families with educational, medical and equipment needs. The two Jim Beam bottles – one bearing Operation Homefront’s stars and stripes logo and the other depicting a firefighter – will be available in select stores Memorial Day through the Fourth of July.

BEAM GLOBAL SPIRITS & WINE OPERATION HOMEFRONT BOTTLE“We all benefit from what these brave men and women do every day and this is a way that people can show their appreciation while enjoying themselves at the same time,” said Rory Finlay, global chief marketing officer, Beam Global Spirits & Wine, Inc. “We invite everyone to toast these two worthy organizations.”

Operation Homefront

“Our partnership with Jim Beam is tremendous because of the Bourbon’s popularity,” said Amy Palmer, chief operating officer, Operation Homefront. “Dedicating a bottle to our organization gives us great visibility and allows people to show their support for the troops who risk their lives to protect our freedom.”

Last year, Jim Beam donated upwards of $250,000 to Operation Homefront through corporate donations, local market events as well as support from its distributors and retailers. Jim Beam hopes to build on that momentum and raise even more money to support Operation Homefront’s mission. For more information about Jim Beam’s partnership with Operation Homefront, please visit http://www.jimbeam.com/operationhomefront.aspx.

“Jim Beam supports Operation Homefront and the Terry Farrell Firefighters Fund because our brands share the same commitment and values – true character, integrity and doing the right thing,” said Kelly Doss, senior director of Bourbon and whiskeys, Beam Global Spirits & Wine, Inc.

Terry Farrell Firefighters Fundbeam-global-spirits2

After fire Chief Terry Farrell perished in the terrorist attacks on the World Trade Center – along with 342 of his firefighter brethren – his family established his namesake Fund that honors these modern day heroes. The organization donates firefighting equipment to underfunded fire stations as well as provides scholarships and medical services to the families of active, retired and fallen firefighters across the nation.

“By simply buying a bottle of Jim Beam, people across America can send a message of appreciation to the firefighters who keep us safe,” said Brian Farrell, chairman of the Fund and brother of Terry Farrell.

Jim Beam has already raised $200,000 for the Fund since 2005, and plans to donate an additional $100,000 this year by expanding commemorative bottle sales from the East Coast to 23 states. For a list of participating states and more information about the Fund, please visit http://www.terryfarrellfund.org/.

Jim Beam(R) Kentucky Straight Bourbon Whiskey, 40% Alc./Vol.

(C)2009 James B. Beam Distilling Co., Clermont, KY.
Source: Beam Global Spirits & Wine

Link to FoodBizDaily

Tags: , , , , , , , , , , ,

No Comments

Jim Beam Introduces Red Stag

red-stag-by-jim-beam

Red Stag by Jim Beam™ is a new innovation from Jim Beam. Through a unique, artisanal infusion process, natural black cherry flavors are slowly and carefully infused into fine, four-year-old Jim Beam Bourbon. The tasting notes are distinctively fruity, without disguising the familiar, rich nose of Jim Beam Bourbon. The corn sweetness and mellow oak taste of Red Stag is accented by a hint of black cherry for smoothness and balance.

Red Stag by Jim Beam™ will launch in June 2009. The 80-proof Red Stag has a suggested retail price of $17.99, which will vary by market, and will be available in 50ml, 750ml and 1L packaging. Details of in-market activation and specific programming will be announced early next month.

Read the full press release here.

Tags: , , , , , , , , ,

No Comments