DEERFIELD, Ill., July 7 /PRNewswire/ – With double-digit growth fueling demand far exceeding early 2000 forecasts, Knob Creek(R) has reached a temporary shortage. The nation’s top-selling Super-Premium Bourbon requires a nine-year, four-char barrel aging process that sets it apart from the rest — as evident by its loyal customer base. The next batch of Knob Creek will be readily available again starting this November.
Booker Noe, Jim Beam’s grandson and the sixth-generation Beam family distiller who first hand-selected Knob Creek for production, knew the significance behind the nine-year aging process – a number nearly unheard of in American whiskey. It is evident in this complex, full-bodied 100 proof Bourbon that quality reigns supreme. With Knob Creek, Noe set the standard for an entirely new category: Super-Premium Bourbon. In today’s market, the demand for Knob Creek has far outweighed the supply.
“We could bottle the next batch of Knob Creek a tad earlier than nine years to satisfy demand, but that just wouldn’t be right. Much as we want to keep product available, like Booker Noe, we would never compromise on quality, or bottle at lower proof to fill a short-term gap,” said Bill Newlands, president, Beam Global Spirits & Wine, U.S.
“In many ways, a Knob Creek batch running out is the full realization of Mr. Noe’s dream to elevate the spirit he so loved,” said Newlands. “We have to thank our growing ranks of Knob Creek fans for making it so, and to ask their patience while the next batch fully matures to age nine.”
Noe family members today describe that dream as Booker’s quest to craft Bourbons reflecting a master distiller’s highest artistry, and watch them grow as spirits fans came to understand and embrace their rich and full character.
About Knob Creek Bourbon
Knob Creek is aged nine years at a sophisticated 100 proof or 50% alcohol by volume, and is named after the small town in Kentucky where President Abraham Lincoln was born. The intriguing taste of Knob Creek and unique flask shaped packaging has driven this brand to become the number one super-premium Bourbon in the world. Knob Creek is part of The Small Batch Bourbon Collection(R), credited with driving growth in the Bourbon category at the high-end. Today, these ultra-premium Bourbons continue to grow at a faster pace than premium Bourbons. For more information on Knob Creek and the Whiskey Professors, visit www.knobcreek.com.
About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker’s Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Cruzan(R) Rum, EFFEN(R) Vodka, Larios(R) Gin, Whisky DYC(R), Teacher’s(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs and Knob Creek(R) Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.