Posts Tagged honey

Evan Williams Honey Reserve

Evan Williams Honey ReserveNext month, Heaven Hill Distilleries will release Evan Williams Honey Reserve Kentucky Liqueur, a new product that marries extra-aged Evan Williams Bourbon with real, natural honey. Bottled at an approachable 70 proof and available in both a 750ml and 50ml size, Evan Williams Honey Reserve will be shipping to select markets across the country in September at an average retail price of $14.99 for the 750ml bottle. Heaven Hill tells BourbonBlog.com that it lives up to its tag line of “All Flavor.  No Sting.”

Several established trends in the distilled spirits industry make this right product at the right time for Evan Williams. There is an ongoing success of flavored spirits, whose growth is more than double that of unflavored spirit is the continued popularity of Bourbon, especially Evan Williams which showed a double digit sales percentage increase in 2008.   In addition, there is a growth of mid-tier products, with ultra-premium brands down 2.5% and brands perceived as a better value up 5.4% year-to-date, according to AC Neilsen.

To create a “buzz”, Heaven Hill tells BourbonBlog.com they will use an array of retail display materials while utilizing striking graphics and the “All Flavor.  No Sting”  in yellow and black graphics.  We’ve also heard about drinks called “Honey Splash” and the “Stinger” made with Evan Williams Honey Reserve.

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Story from Bourbonblog.com. Please check out their web site for more incredible coverage of the bourbon industry and be sure to follow them on twitter for up to the minute updates.

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Honey Bourbon Salmon Recipe

Ingredients:bourbonsalmon

  • 4 6-oz salmon fillets or steaks
  • 1/2 cup bourbon whiskey
  • 1/3 cup brown sugar, packed
  • 3 tablespoons honey
  • 1/4 cup soy sauce
  • 1 teaspoon fresh grated ginger
  • 1/2 teaspoon black pepper
  • S & P, to taste

What’s Next:

First, fire up your grill.

Rinse salmon & pat dry.  Gently place in a large plastic bag.

In a small bowl- stir together bourbon, brown sugar, honey, soy sauce, ginger & pepper. Heat in a small saucepan until brown sugar dissolves. Aloow to cool completely.  Pour sauce over salmon into bag.  Marinate in frig for 1 hour, turning occasionally.

Get your fish out of the bag, set aside marinade.  Pour 2 tablespoons of olive oil onto a piece of heavy duty aluminum foil. Place fish on foil, then place the foil onto hot grill.

Grill for 5-7 minutes or until it flakes with a fork while brushing it down with leftover marinade.

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