Posts Tagged infused bourbon

Evan Williams Honey Reserve

Evan Williams Honey ReserveNext month, Heaven Hill Distilleries will release Evan Williams Honey Reserve Kentucky Liqueur, a new product that marries extra-aged Evan Williams Bourbon with real, natural honey. Bottled at an approachable 70 proof and available in both a 750ml and 50ml size, Evan Williams Honey Reserve will be shipping to select markets across the country in September at an average retail price of $14.99 for the 750ml bottle. Heaven Hill tells BourbonBlog.com that it lives up to its tag line of “All Flavor.  No Sting.”

Several established trends in the distilled spirits industry make this right product at the right time for Evan Williams. There is an ongoing success of flavored spirits, whose growth is more than double that of unflavored spirit is the continued popularity of Bourbon, especially Evan Williams which showed a double digit sales percentage increase in 2008.   In addition, there is a growth of mid-tier products, with ultra-premium brands down 2.5% and brands perceived as a better value up 5.4% year-to-date, according to AC Neilsen.

To create a “buzz”, Heaven Hill tells BourbonBlog.com they will use an array of retail display materials while utilizing striking graphics and the “All Flavor.  No Sting”  in yellow and black graphics.  We’ve also heard about drinks called “Honey Splash” and the “Stinger” made with Evan Williams Honey Reserve.

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Story from Bourbonblog.com. Please check out their web site for more incredible coverage of the bourbon industry and be sure to follow them on twitter for up to the minute updates.

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Red Stag Infused Bourbon Drink Recipes

Enjoy Red Stag by Jim Beam™ Infused Bourbon with the following recipes:Jim Beam Red Stag

Stag & Cola
3 Parts Red Stag by Jim Beam™ Bourbon
4 Parts Cola
Pour Red Stag into high ball glass half filled with ice. Fill glass with cola, stir lightly and serve. Garnish with lime if desired.

Red Stag Cherry Fizz
3 Parts Red Stag by Jim Beam™ Bourbon
4 Parts Sprite
1/2 Part grenadine
Pour Red Stag into high ball glass half filled with ice. Fill glass with Sprite and add grenadine, stir lightly and serve. Garnish with a cherry if desired.

Red Manhattan
2 Parts Red Stag by Jim Beam™ Bourbon
1/2 Part dry vermouth
1/2 Part sweet vermouth
Prepare in a shaker over ice. Strain into a Martini glass with a long stem black cherry garnish.

Brass Buck
3 Parts Red Stag by Jim Beam™ Bourbon
4 Parts Ginger ale
Lime Wedge
Fill a highball glass 3/4 with ice. Pour in Red Stag by Jim Beam™ and ginger ale. Garnish with lime.

Buck Shot
1 Part Red Stag by Jim Beam™ Bourbon
1 Part Jägermeister®
Shake equal parts Red Stag by Jim Beam™ and Jägermeister® ice cold into a shot glass.

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Jim Beam Introduces Red Stag

red-stag-by-jim-beam

Red Stag by Jim Beam™ is a new innovation from Jim Beam. Through a unique, artisanal infusion process, natural black cherry flavors are slowly and carefully infused into fine, four-year-old Jim Beam Bourbon. The tasting notes are distinctively fruity, without disguising the familiar, rich nose of Jim Beam Bourbon. The corn sweetness and mellow oak taste of Red Stag is accented by a hint of black cherry for smoothness and balance.

Red Stag by Jim Beam™ will launch in June 2009. The 80-proof Red Stag has a suggested retail price of $17.99, which will vary by market, and will be available in 50ml, 750ml and 1L packaging. Details of in-market activation and specific programming will be announced early next month.

Read the full press release here.

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