Posts Tagged Jim Beam

Jim Beam to Give Us The “Devil’s Cut”

Beam's new innovative bourbon product, Devil's Cut

Jim Beam is set to deliver a new product called Devil’s Cut in May, 2011. ‘Devil’s Cut’ is Beam’s trademarked term for whiskey that is still “trapped within the wood” after dumping. In other words, the dregs. We aren’t sure of the exact process Beam is using to retrieve the dregs from the wood, but it has been confirmed by Fred Noe that it some form of barrel sweating. Beam officially said this about its process: “Through a unique, proprietary process, we extract this formerly lost liquid from deep inside the barrel wood and put it back into our special Bourbon. The resulting liquid is deep in color, aroma and character with robust notes of wood and vanilla.”

There is no age statement on the bottle, but Fred Noe confirmed that the base is 6 year old Jim Beam, but the flavor is supposedly very different. We have heard it tastes like Beam, but has more oak and a longer finish. Noe says, “pulling more [bourbon] out of the wood is the key to this product”. It will come in at 90 proof and the retail price will be about $24 for a 750/ml bottle. We are glad to see the innovation and looking forward to something new. Let us know what you think about it if you have been fortunate enough to get a taste.

See more about Devil’s Cut on Chuck Cowdery’s Blog.

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Knob Creek Single Barrel Reserve Arriving Soon

Bourbon Buzz just received the following information from Knob Creek:

Knob Creek has big news, and we wanted our faithful Stillhouse fans to be the first to know: In just a few weeks, we’re launching Knob Creek Single Barrel Reserve, the first single-barrel offering from Knob Creek®.

Knob Creek is the only bourbon that puts as much effort into our passion as you put into yours and as a result, our new Knob Creek Single Barrel Reserve is a truly extraordinary bourbon. Knob Creek Single Barrel Reserve has been hand selected, barrel-by-barrel to be a unique expression of Knob Creek’s rich, mature flavor. Bottled at near barrel strength of 120 proof, Knob Creek Single Barrel Reserve will offer you a smooth, nuanced experience with even more of the rich wood and vanilla notes that have made Knob Creek the standout bourbon that it is.

You won’t have to wait much longer: We’ll be shipping our first batch early next year. We’ll send you more information in the weeks ahead, so stay tuned. And get ready to toast a deliciously rewarding new year!

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Jim Beam Signature Bourbon Available at Duty Free Shops

Liquor supplier Beam Global Spirits & Wine has launched in July a new premium expression of Jim Beam Bourbon whiskey that will be available exclusively in duty-free and travel-retail. Jim Beam Signature will be initially sold at Gebr Heinemann outlets worldwide and carries a recommended retail price of €29.99 ($38).

The limited edition was created by Jim Bean master distiller Fred Noe using six unique grains and aged for six years in hand-selected white oak barrels, and is presented in a 1l flask-style bottle that comes in a soft faux leather drawstring bag printed with its name, Fred Noe’s signature and a neck tag with the story behind the whiskey.

Beam Global director of European travel-retail Gareth Brown said: “Jim Beam Signature is an extremely rare and special bottling that embodies the craftsmanship and quality that has been passed down 215 years of unbroken family distilling.”

Let us know if you find this premium release from Jim Beam. We are anxious to sample it, but not close to any duty free shops. If any of our traveling or foreign readers could send us a bottle, please contact us.

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Jim Beam and ESPN Bring The Next Round to Sports Fans and Bourbon Fans Alike

DEERFIELD, Ill. — Jim Beam® Bourbon, the world’s number one selling Bourbon, is proud to announce an innovative venture with ESPN to launch The Next Round – Served Up By Jim Beam, a Web series hosted by ESPN personality and award-winning journalist Scoop Jackson and featuring famous guests discussing the news with a focus on sports and pop culture.

The Next Round, which launches Sunday, April 4, during the first commercial break of the 11 p.m. ET SportsCenter as well as on, will provide sports fans with a seat at the most exciting table in town. Each episode will feature Jackson and a range of guests – actors, athletes, media personalities and comedians – discussing the relevant topics of the moment. Known for his strong opinions and edgy perspective, Jackson has covered sports and culture for more than 15 years.

“This far-reaching media integration is a first of its kind for Jim Beam,” said Kelly Doss, senior director Bourbons, Beam Global Spirits & Wine, Inc. “We like to create legendary experiences for guys, and we know that they bond over Jim Beam cocktails and sports – a perfect combination. By seamlessly integrating the Jim Beam brand with ESPN’s many properties, including their network, Web site, magazine and radio outlet, we’ll truly be able to play where our guys play. We’re excited to get this venture under way.”

New content will air every two weeks on, and portions of the show will air during the 11 p.m. SportsCenter on ESPN. Segments will be recorded in Los Angeles at a custom-built ESPN/Jim Beam studio and at six remote locations that will include cities hosting major sporting events throughout the year. The Web series premiere will be shot at a bar in Boston to coincide with baseball’s opening day. Additional shoot locations will be announced at a later date.

“We think The Next Round will resonate with our audience and create the kind of social currency that will elevate Jim Beam’s brand in the minds of their target consumers, while providing valuable content to our fans,” said Ed Erhardt, President, ESPN Customer Marketing and Sales. “These kinds of innovative programs play to our strengths and allow us to strategically program across screens so our advertisers can reach their target audience in a meaningful way.”

The Next Round will be featured across several ESPN properties and will have its own custom page on, which will house clips of the show, shoot summaries, video podcasts, pictures and links and will act as the hub for fan social media interaction. Once per month, The Next Round segments will be featured on ESPN Radio. Additionally, ESPN The Magazine will feature The Next Round six times throughout the course of the program.

To drive viewership of the Web series, Jim Beam and ESPN are implementing a robust retail program with co-branded point-of-sale materials.

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Nine-Year Aging Requirement Amidst Robust Demand Causing Knob Creek Supply Shortage

Knob_NothingDEERFIELD, Ill., July 7 /PRNewswire/ —  With double-digit growth fueling demand far exceeding early 2000 forecasts, Knob Creek(R) has reached a temporary shortage. The nation’s top-selling Super-Premium Bourbon requires a nine-year, four-char barrel aging process that sets it apart from the rest — as evident by its loyal customer base. The next batch of Knob Creek will be readily available again starting this November.

Booker Noe, Jim Beam’s grandson and the sixth-generation Beam family distiller who first hand-selected Knob Creek for production, knew the significance behind the nine-year aging process – a number nearly unheard of in American whiskey. It is evident in this complex, full-bodied 100 proof Bourbon that quality reigns supreme. With Knob Creek, Noe set the standard for an entirely new category: Super-Premium Bourbon. In today’s market, the demand for Knob Creek has far outweighed the supply.

“We could bottle the next batch of Knob Creek a tad earlier than nine years to satisfy demand, but that just wouldn’t be right. Much as we want to keep product available, like Booker Noe, we would never compromise on quality, or bottle at lower proof to fill a short-term gap,” said Bill Newlands, president, Beam Global Spirits & Wine, U.S.

“In many ways, a Knob Creek batch running out is the full realization of Mr. Noe’s dream to elevate the spirit he so loved,” said Newlands. “We have to thank our growing ranks of Knob Creek fans for making it so, and to ask their patience while the next batch fully matures to age nine.”

Noe family members today describe that dream as Booker’s quest to craft Bourbons reflecting a master distiller’s highest artistry, and watch them grow as spirits fans came to understand and embrace their rich and full character.

About Knob Creek Bourbon

Knob Creek is aged nine years at a sophisticated 100 proof or 50% alcohol by volume, and is named after the small town in Kentucky where President Abraham Lincoln was born. The intriguing taste of Knob Creek and unique flask shaped packaging has driven this brand to become the number one super-premium Bourbon in the world. Knob Creek is part of The Small Batch Bourbon Collection(R), credited with driving growth in the Bourbon category at the high-end. Today, these ultra-premium Bourbons continue to grow at a faster pace than premium Bourbons. For more information on Knob Creek and the Whiskey Professors, visit

About Beam Global Spirits & Wine

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker’s Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Cruzan(R) Rum, EFFEN(R) Vodka, Larios(R) Gin, Whisky DYC(R), Teacher’s(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs and Knob Creek(R) Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit and

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Red Stag Infused Bourbon Drink Recipes

Enjoy Red Stag by Jim Beam™ Infused Bourbon with the following recipes:Jim Beam Red Stag

Stag & Cola
3 Parts Red Stag by Jim Beam™ Bourbon
4 Parts Cola
Pour Red Stag into high ball glass half filled with ice. Fill glass with cola, stir lightly and serve. Garnish with lime if desired.

Red Stag Cherry Fizz
3 Parts Red Stag by Jim Beam™ Bourbon
4 Parts Sprite
1/2 Part grenadine
Pour Red Stag into high ball glass half filled with ice. Fill glass with Sprite and add grenadine, stir lightly and serve. Garnish with a cherry if desired.

Red Manhattan
2 Parts Red Stag by Jim Beam™ Bourbon
1/2 Part dry vermouth
1/2 Part sweet vermouth
Prepare in a shaker over ice. Strain into a Martini glass with a long stem black cherry garnish.

Brass Buck
3 Parts Red Stag by Jim Beam™ Bourbon
4 Parts Ginger ale
Lime Wedge
Fill a highball glass 3/4 with ice. Pour in Red Stag by Jim Beam™ and ginger ale. Garnish with lime.

Buck Shot
1 Part Red Stag by Jim Beam™ Bourbon
1 Part Jägermeister®
Shake equal parts Red Stag by Jim Beam™ and Jägermeister® ice cold into a shot glass.

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Specialty Beam Bottles Generate Support For Military And Firefighters

DEERFIELD, Ill., May 18 (FoodBizDaily) — This summer, limited-edition bottles of Jim Beam – the world’s No. 1-selling Bourbon – will help generate much-needed support for America’s military, firefighters and their families. Wrapped with custom labels in support of Operation Homefront or the Terry Farrell Firefighters Fund, the specialty bottles will be available starting May 25, Memorial Day.

Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO) ] developed these specialty bottle labels to raise awareness for two non-profit organizations dedicated to the well-being of these heroes and their families. Operation Homefront provides emergency financial and morale assistance to troops, their families, and wounded warriors, while the Terry Farrell Firefighters Fund assists firefighters and their families with educational, medical and equipment needs. The two Jim Beam bottles – one bearing Operation Homefront’s stars and stripes logo and the other depicting a firefighter – will be available in select stores Memorial Day through the Fourth of July.

BEAM GLOBAL SPIRITS & WINE OPERATION HOMEFRONT BOTTLE“We all benefit from what these brave men and women do every day and this is a way that people can show their appreciation while enjoying themselves at the same time,” said Rory Finlay, global chief marketing officer, Beam Global Spirits & Wine, Inc. “We invite everyone to toast these two worthy organizations.”

Operation Homefront

“Our partnership with Jim Beam is tremendous because of the Bourbon’s popularity,” said Amy Palmer, chief operating officer, Operation Homefront. “Dedicating a bottle to our organization gives us great visibility and allows people to show their support for the troops who risk their lives to protect our freedom.”

Last year, Jim Beam donated upwards of $250,000 to Operation Homefront through corporate donations, local market events as well as support from its distributors and retailers. Jim Beam hopes to build on that momentum and raise even more money to support Operation Homefront’s mission. For more information about Jim Beam’s partnership with Operation Homefront, please visit

“Jim Beam supports Operation Homefront and the Terry Farrell Firefighters Fund because our brands share the same commitment and values – true character, integrity and doing the right thing,” said Kelly Doss, senior director of Bourbon and whiskeys, Beam Global Spirits & Wine, Inc.

Terry Farrell Firefighters Fundbeam-global-spirits2

After fire Chief Terry Farrell perished in the terrorist attacks on the World Trade Center – along with 342 of his firefighter brethren – his family established his namesake Fund that honors these modern day heroes. The organization donates firefighting equipment to underfunded fire stations as well as provides scholarships and medical services to the families of active, retired and fallen firefighters across the nation.

“By simply buying a bottle of Jim Beam, people across America can send a message of appreciation to the firefighters who keep us safe,” said Brian Farrell, chairman of the Fund and brother of Terry Farrell.

Jim Beam has already raised $200,000 for the Fund since 2005, and plans to donate an additional $100,000 this year by expanding commemorative bottle sales from the East Coast to 23 states. For a list of participating states and more information about the Fund, please visit

Jim Beam(R) Kentucky Straight Bourbon Whiskey, 40% Alc./Vol.

(C)2009 James B. Beam Distilling Co., Clermont, KY.
Source: Beam Global Spirits & Wine

Link to FoodBizDaily

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Jim Beam Introduces Red Stag


Red Stag by Jim Beam™ is a new innovation from Jim Beam. Through a unique, artisanal infusion process, natural black cherry flavors are slowly and carefully infused into fine, four-year-old Jim Beam Bourbon. The tasting notes are distinctively fruity, without disguising the familiar, rich nose of Jim Beam Bourbon. The corn sweetness and mellow oak taste of Red Stag is accented by a hint of black cherry for smoothness and balance.

Red Stag by Jim Beam™ will launch in June 2009. The 80-proof Red Stag has a suggested retail price of $17.99, which will vary by market, and will be available in 50ml, 750ml and 1L packaging. Details of in-market activation and specific programming will be announced early next month.

Read the full press release here.

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