Posts Tagged Maker’s Mark

Maker’s Mark’s “Perfect Mint Julep”

It’s time to press your seersucker suit and unpack your fanciest hat because racing around the corner comes the most exciting two minutes in sports, the Kentucky Derby on May 5th! More than just a sporting event, Derby is as much about fashion and sipping mint juleps as it is horse racing. So, what exactly is a mint julep? It sounds simple – ice, bourbon, sugar and mint – but the truth is there’s a lot of prep that goes into making this iconic drink correctly.

Maker’s Mark is one of Kentucky’s finest bourbons, handcrafted at the oldest operating bourbon distillery in the world. Rob Samuels, eighth generation distiller and grandson of Maker’s Mark Founder Bill Samuels Sr., has happily offered up his family’s personal recipe for The Perfect Mint Julep

“The Perfect Mint Julep”

(Serves 14-16)

 

Ingredients:

1 liter Maker’s Mark® Bourbon

Lots of fresh spearmint

Distilled water

Granulated sugar

Powdered sugar

 

  1. To prepare the mint extract, remove about 40 small mint leaves – wash and place in a small mixing bowl.  Cover with 3 ounces of Maker’s Mark.  Allow the leaves to soak for 15 minutes.  Then, gather the leaves in a clean, soap-free piece of cotton cloth and vigorously wring the mint bundle over the bowl of whisky.  Dip the bundle again and repeat the process several times.  Then set aside.

 

  1. To prepare the simple syrup, mix 1 cup of granulated sugar and one cup of water in a cooking pot.  Heat to dissolve the sugar.  Stir constantly so the sugar does not burn.  Set aside to cool.

 

  1. To prepare the mint julep mixture, pour 3 ½ cups of Maker’s Mark into a large glass bowl or glass pitcher.  (Pour the remaining whisky from the liter bottle into another container and save it for another purpose).  Add 1 cup of the simple syrup to the Maker’s Mark.

 

  1. Now, begin adding the mint extract a tablespoon at a time to the julep mixture.  Each batch of mint extract is different, so you must taste and smell after each tablespoon is added.  You may have to leave the room a time or two to clear your nose.  The tendency is to use too much mint.  You are looking for a soft mint aroma and taste – generally about 3 tablespoons.

 

  1. When you think its right, pour the whole mixture back into the empty liter bottle and refrigerate it for at least 24 hours to “marry” the flavors.

 

  1. To serve the mint julep, fill each glass (preferably a silver mint julep cup) half full with shaved ice.  Insert a sprig of mint and then pack in more ice to about an inch over the top of the cup.  Then, insert a straw that has been cut to one inch above the top of the cup so the nose is forced close to the mint when sipping the julep.

 

  1. When frost forms on the cup, pour the refrigerated julep mixture over the ice, add a sprinkle of powdered sugar to the top of the ice and serve.

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2012 Commemorative Marker’s Mark Bottle Features UK Football Great Tim Couch

LEXINGTON, KY (March 20, 2012)–As Keeneland and Maker’s Mark embark on the 16th edition of its signature charitable bottle series to raise money for charity, the two are once again teaming up to honor and support their friends at UK HealthCare. This year’s bottle will celebrate UK football great Tim Couch, whose likeness will be featured on the bottle this spring. Proceeds from the bottle sales will benefit the Gill Heart Institute at UK HealthCare.

“The most important thing about this bottle is that the proceeds from it will go to help my fellow Kentuckians fight and win the battle of heart disease ¬especially in Eastern Kentucky,” Couch said. “Winning this is very near and dear to my heart and more important than any football game. My father passed away from heart disease, and everyone has a family member that this terrible disease has affected.”

Maker’s Mark will donate proceeds from the sales – estimated to be about $200,000 from 20,000 bottles sold statewide – to the Gill Heart Institute, which will utilize these funds to grow and develop high-quality clinical heart care services in rural Eastern Kentucky. The 65 health-care providers at the Gill Heart Institute saw an estimated 15,500 outpatients in 2011, including those seen in 51 monthly outreach clinics covering much of Eastern Kentucky. The Gill staff reads 25,000 images annually.

“Reaching patients in Eastern Kentucky is a critical component of the mission of UK’s Gill Heart Institute,” said UK Executive Vice President for Health Affairs Dr. Michael Karpf. “Outreach clinics help us touch patients who may not have access to the high level of care we provide. By continuing these services, we are helping to improve the lives of these individuals. We are thankful to Keeneland and Maker’s Mark for providing us with this opportunity.”
“Keeneland is a company that is a kindred spirit of Maker’s Mark - original, true to its roots and a model corporate citizen that exemplifies what Kentucky can do and is a force to be reckoned with on the world stage,” said Rob Samuels, Maker’s Mark COO. “UK Healthcare is much the same – a world-class medical facility in the heart of Kentucky, bringing leading cutting edge research in the field of medicine and bringing advanced medical treatment to all of us.”

Born in Hyden, Ky., Couch played football for the University of Kentucky where he was selected as an All-American and number one pick in the 1999 NFL Draft by the Cleveland Browns. During his time at UK − from 1995 to 1998 – Couch set several school records was a Heisman Trophy finalist. His career totals at Kentucky included completing 795 of 1,184 passes for 8,435 yards and 74 touchdowns. He still holds the NCAA record for completion percentage in one game and for completions per game.

Maker’s Mark will produce 20,000 numbered, limited edition bottles honoring Couch, and they should be available statewide Friday, April 6, opening day of Keeneland’s Spring 2012 meet. The bottle should retail for about $49 if retailers take their normal markup.
“We are very proud that Maker’s Mark, UK HealthCare and Keeneland have come together once again for this very worthy project,” said Keeneland President and CEO Nick Nicholson. “We congratulate Tim Couch as this year’s honoree. This initiative will be very important to people back home and many years from now, they will remember Tim Couch as not only an outstanding athlete but as a good person who works hard to make a difference in his community.”

A bottle signing, scheduled the day of the $300,000 Maker’s 46 Mile (G1) (formerly known as the Maker’s Mark Mile), will be held Friday, April 13, trackside at Keeneland, with Couch, Samuels and Nicholson. For more details about the signing, visit Keeneland.com

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Maker’s Mark 2011 Keeneland Bottle Unveiled

click to enlarge image

Maker’s Mark Distillery officials announced today that the 2011 Maker’s Mark Mile commemorative bottle will honor a Kentucky icon – Keeneland Race Course in commemoration of its 75th anniversary.

In addition, sales of the specialty bottle – which go on sale April 8 – will benefit a newly named endowment for the arts honoring retiring University of Kentucky President Lee T. Todd, Jr. and his wife, Patsy.

The Lee T. and Patsy Todd, Jr. Development Fund will make it possible for the UK Symphony Orchestra and students from the UK School of Music to take symphony music into public schools and communities throughout the state. This year is the third time that bottle proceeds have helped fund this program.

“Every year, we strive to make this commemorative bottle and its charitable proceeds about the people and entities that have a positive impact on Kentucky,” said Maker’s Mark President and CEO Bill Samuels, Jr. “Lee and Patsy Todd, as well as Keeneland, have made significant contributions to Kentucky and have been such wonderful partners to Maker’s Mark through the years, that it seemed only fitting to honor them in this way.”

The design of the 2011 collectable bottle features Keeneland’s specially designed anniversary logo and notes the 15th anniversary of the distillery’s sponsorship of the Maker’s Mark Mile.  Keeneland Race Course opened on October 15, 1936.

Samuels expects about $200,000 from the sale of more than 18,000 bottles statewide, creating funding for this unique program in excess of $1.2 million.

“We are so honored that Maker’s Mark is paying tribute to our anniversary in this way,” said Keeneland President and CEO Nick Nicholson. “This sponsorship and all of the money it has raised through the years was the brainchild of Bill Samuels and he deserves a tremendous amount of credit for his ability to take a corporate partnership like ours to new heights. He is an innovator and, himself, a Kentucky icon.”

“Art and music are passions for Patsy and me. We are humbled that Maker’s Mark, Bill Samuels and Keeneland would honor us in this way by making us part of this special program and by helping take the transformative power of music to children across our state,” Todd said. “Our School of Music, and this outreach program, are emblematic of what becoming a Top 20 public research institution can mean for Kentucky – conducting research and providing service that changes lives and makes our Commonwealth a better place to live.”

Signing this year’s bottle will be Samuels, Todd and Nicholson along with Rob Samuels, the incoming President of Maker’s Mark and Bill Greely, retired Keeneland President. The signing will take place on Friday, April 15 at 6:30 a.m. trackside at Keeneland.

Stay tuned for more info. In the meantime, check out Maker’s Mark’s Facebook page for more pictures.

Updated Details on the signing:

Friday, April 15, 2011Bottle signing starts at 6:30 a.m.
Bottles go on sale on Friday, April 8, at retail liquor stores across the state. Please contact your local retailer for more specific information; bottles are not sold at Keeneland.
Line may begin at Keeneland at 8:00 p.m. on Thurs., April 14, 2011; location will be designated by Security personnel
Limit 2 bottles per person and only the 2011 commemorative bottle will be signed
There is no line position holding by people who are in line early; anyone cutting in line may be ejected from the property.
No alcohol can be brought in to Keeneland for consumption
No coolers inside the gates
Violation of policies may result in ejection from the property
Must be 21 years or older to participate

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Maker’s 46 Valentine’s Day Cocktail

As you know, last summer Maker’s Mark released Maker’s 46, the historic distillery’s first new bourbon in 52 years. With rich, creamy caramel and vanilla flavors that linger on the front of the palate, a touch of spice and a nutty nose, Maker’s 46 is an alluring drink to toast with over a romantic Valentine’s Day dinner. Here is a Maker’s 46 cocktail created just for Valentine’s Day by Ryan Goodspeed, head bartender at the acclaimed Miami restaurant Michael’s Genuine Food & Wine. The Maker’s Heart is a tantalizing mix of our new bourbon with pomegranate juice, blackberries, lemon juice and an aromatic orange zest sugared rim.  Light some candles, turn on a Marvin Gaye album and enjoy with the one you love!

The Maker’s Heart

Shake and strain up or over ice. Garnish with an orange peel. Dash of Fee Bros. Orange Bitters. Rim with navel orange-zested sugar.

In a mixing glass combine:

  • 3 Blackberries
  • 1 oz POM 100% Pomegranate Juice
  • ¼ oz Lemon Juice
  • Muddle. Add ice and:
  • 2 oz Maker’s 46
  • ¾ oz Sweet Vermouth (preferably Carpano Antica)
  • 1 oz Simple Syrup
  • For sugar rim: Take one ounce of plain white sugar and zest it with four peels of orange.

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Bill Samuels, Jr. Stepping Down as Pres. of Maker’s Mark

Loretto, KY (January 12, 2011) – In April of this year, Bill Samuels, Jr., will retire as President of Maker’s Mark®,the world’s oldest operating bourbon distillery and a National Historic Landmark, and transition into the new role of Chairman Emeritus for the iconic global brand. His son, Rob Samuels, who was appointed Chief Operating Officer in October 2010, will lead the Maker’s Mark organization going forward. The announcement was made by Matthew J. Shattock, President & Chief Executive Officer of Beam Global Spirits & Wine, Inc.

“Bill Samuels reinvented the way bourbon was marketed at a time when the industry needed it most,” Shattock said. “He forever changed the bourbon industry while building Maker’s Mark into a global brand and staying true to his family’s commitment to handcraftsmanship. We’re pleased that Rob Samuels, as Maker’s Mark Chief Operating Officer, will follow in his footsteps, as Bill travels throughout the world on behalf of the brand as Chairman Emeritus.”

Bill Samuels, Jr., has been at the helm of Maker’s Mark for 35 years, and has overseen the growth of the brand from a Kentucky “cult” bourbon into a national icon that gave rise to the modern era of bourbon.  Mr. Samuels is the son of Maker’s Mark Founder, Bill Samuels, Sr., and the seventh generation to continue the family’s tradition of bourbon making first started in Kentucky by Robert Samuels in 1784.  Since taking over the business from his father in 1975, Maker’s Mark has experienced double-digit growth year-on-year, and the Maker’s Mark Distillery has become one of the Commonwealth of Kentucky’s most popular tourist destinations, attracting more than 100,000 visitors annually from the world over.

“A lot has changed in the spirits industry since we first started selling Maker’s Mark, but I’ve made sure all along that the way we craft our bourbon has remained the same as when we first started,” said Mr. Samuels.  “Our heritage and craft is what makes us unique and ensures our quality.”

Samuels continued, “Now that we’ve achieved the milestone of one million cases as a brand, it’s the perfect time to transition the day-to-day running of Maker’s Mark to Rob, who will carry on our family traditions. I look forward to taking on this new role and meeting with our brand fans in markets around the world.”

Bill Samuels, Jr., will officially step down as President and transition to Chairman Emeritus on Friday, April 15th during the Maker’s Mark Mile, a Grade-1 thoroughbred horserace held at the historic Keeneland Racetrack in Lexington, Ky., which will be the 15th and last year for the running of the race.  A private event will be held the following day at the Maker’s Mark Distillery in Loretto, Ky., for brand Ambassadors and invited guests to celebrate the retirement of the venerable bourbon baron.

Together with his father, Bill Samuels, Jr., created the premium bourbon category.  A true pioneer and innovator, Mr. Samuels has forged a rich and enduring legacy, without ever intending to do so.  From the brand’s tongue-in-cheek advertising campaigns, to the industry pioneering brand Ambassador Program and the engaging Distillery visitor experience, Mr. Samuels helped transform Maker’s Mark from a bourbon into a lifestyle.  Last summer, Mr. Samuels introduced what may well become one of his most defining contributions, Maker’s 46, the highly acclaimed first new bourbon from the Maker’s Mark Distillery in 52 years.

Growing up the son of a bourbon maker, and with Jim Beam as his godfather, everyone expected Mr. Samuels to work in the whisky industry.  Always the contrarian and, to the surprise and consternation of many friends and family, Mr. Samuels decided to pursue other interests.  He studied rocket science at the Case Institute of Technology and UC Berkley, and then went on to Vanderbilt University, where he earned a law degree before eventually deciding to join the family business and take on the marketing and promotion of what was then an emerging local “cult” bourbon.

Said Mr. Samuels, “My career has been an incredible journey and, over the last 43 years, I have always stayed true to my fundamental belief that the most successful way to build Maker’s Mark is one brand fan at a time and to let brand fans become our most influential advocates.  I have no doubt that the future of Maker’s Mark is in the best of hands with Rob at the helm as COO and that the best is yet to come as the brand’s popularity continues to swell both in the U.S. and internationally.”

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Summer Bourbon Cocktails with Maker’s Mark & 46

Summer Breeze


1 part Maker’s Mark

1 part Ginger Ale

A splash of Cointreau

1 orange slice

Directions: Muddle an orange slice in an old-fashioned glass with a splash of Cointreau. Add in equal parts Maker’s Mark Bourbon and ginger ale. Stir gently. Top off with ice.

Char No. 46

Recipe courtesy of Ward III (New York, NY)

2 parts Maker’s 46

Muddled fresh peaches

1 part Averna Amaro

Dash of fresh orange juice

1 egg white

Bitters

Directions: Muddle peach in shaker and add all ingredients except the bitters. Shake vigorously for at least one minute. Strain into a chilled rocks glass. Drizzle bitters on the foam and garnish with fresh peach.

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Maker’s Mark Introduces First New Bourbon in 52 Years

Loretto, KY (June 30, 2010) – Maker’s Mark is once again bringing innovation to the Bourbon industry with today’s release of the company’s first ever new Bourbon, Maker’s 46. In celebration, Maker’s Mark President Bill Samuels, Jr., continuing in the tradition his father began, hand-dipped and sealed ceremonial bottles of Maker’s 46 Bourbon in the brand’s iconic red wax with Kentucky Governor Steve Beshear at the historic Maker’s Mark Distillery.

Maker’s 46 is a handcrafted, full-bodied Bourbon whisky that starts off as original Maker’s Mark. The transformation into Maker’s 46 begins when fully matured Maker’s Mark is emptied from the barrel so that 10 seared French oak staves can be affixed to the sides. Then, Maker’s Mark, which is made with red winter wheat for a smooth taste, is put back in the barrel and aged for several more months, allowing the natural caramel, vanilla and spice flavors released by the staves to enhance the end product.

“This new expression is a breakthrough in the contemporary craft of bourbon,” stated Mr. Samuels. “We have used innovative techniques never before employed by the Bourbon industry to create a full-bodied bourbon without any bitterness.”

The creation of Maker’s 46 was a collaborative effort between Bill Samuels, Maker’s Mark Master Distiller Kevin Smith, and Barrel Maker and

“Wood Chef” Brad Boswell of Independent Stave Company. Samuels and Smith started with a clear idea of how they wanted the new bourbon to taste – full-bodied without any bitterness – and turned to Boswell to help develop the recipe.  They knew this would be no easy task, if it could be done at all.

After much experimenting, Boswell decided to try a searing technique on French oak staves that had never been used before to make bourbon.  He delicately seared the staves just enough so that the caramel and vanilla flavors from it were released and only a small amount of tannin, which adds bitterness, came out of the wood. The name Maker’s 46 comes from the profile number Boswell assigned to this winning “wood recipe.”

Samuels notes, “Over the years whisky consumers’ palates have moved toward bigger and bolder flavors. So, I wanted to craft a contemporary interpretation of Maker’s Mark that matched with current tastes, but didn’t want to mess up what my father had created or disenfranchise any of our loyal fans.”

Kevin Smith adds, “Maker’s 46 is spicier and has a more intense aroma than Maker’s Mark. It has rich caramel and vanilla flavors, and even at 94 proof it’s soft enough to hold on the tongue. You can drink it on its own or mix it into a cocktail.”

Initial reactions from Bourbon experts to Maker’s 46 have been positive. Malt Advocate Publisher and Editor, John Hansell has noted in his review, “The French Oak staves in ‘46’ add firm, complex, dry spices (lead by warming cinnamon, followed by nutmeg and clove)…which dovetails well with Maker’s trademark layered sweetness.”

Additionally, Charles K. Cowdery, Editor-in-Chief of The Bourbon Country Reader – a publication dedicated exclusively to American whiskey – says, “Compared to standard Maker’s, there is less citrus and more fudge. It is very, very good.” Jose Garces, Owner of Garces Restaurant Group and Food Network Iron Chef, has also reviewed the Bourbon and states, “… I really enjoy its fruit-forward notes with flavors of vanilla and caramel lingering from the aging process. The finish is extraordinarily smooth and the flavor pleasantly stayed on my palate.”

Only 25,000 cases of Maker’s 46 will be shipped by the distillery this year, making bottles of this first batch a rare commodity. The new Kentucky straight bourbon whisky will be sold in 750ml bottles and retail for approximately $10 more than Maker’s Mark (prices vary state to state).

For more information about Maker’s 46 and Maker’s Mark, go to www.makersmark.com (must be 21 years of age or older), or visit Maker’s Mark on Twitter and Facebook.

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Maker’s 46 Debut And Online Media Event

Bourbon is helping grow Kentucky’s economy and the Maker’s Mark brand is growing right along with it. For the first time in the history of the company, Maker’s Mark is introducing a new bourbon. Maker’s 46 is still a Kentucky straight bourbon whisky, handcrafted like the original at the distillery in Loretto, Kentucky.   In fact, the recipe starts with original Maker’s Mark bourbon, and its unique flavor comes from aging the bourbon for an additional two to three months in barrels with seared French oaks staves. You can think of Maker’s 46 as a “cousin” to the recipe Bill Samuels Sr. more than 50 years ago.

As you probably know by now, Maker’s 46 is the brainchild of Maker’s Mark Master Distiller Kevin Smith and Brad Boswell, President and CEO of Independent Stave. It’s a 94 proof product, created by the addition of toasted French oak staves to the finished Maker’s Mark product.

Join Maker’s Mark as they celebrate this momentous occasion by visiting http://makersmark.com/makers46 on June 29 at 11 a.m. EST to watch Bill, Kevin, and Brad dip bottles two through five out of the first case. As for bottle number one, Governor Steve Beshear will do the honors at 4 p.m. EST. Governor Steve Beshear will speak about how the Bluegrass is benefiting from the bourbon industry’s impact on the state’s economy and will dip his own bottle of the new Maker’s 46 in the brand’s distinctive red wax. 

Don’t forget to keep a close eye on BourbonBuzz.com for more news about where you’ll find the new Maker’s 46. Also, Kevin Smith gave our friends at Bourbonblog.com a sampling of what’s to come at http://brbn.bz/w.

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