Liquor supplier Beam Global Spirits & Wine has launched in July a new premium expression of Jim Beam Bourbon whiskey that will be available exclusively in duty-free and travel-retail. Jim Beam Signature will be initially sold at Gebr Heinemann outlets worldwide and carries a recommended retail price of €29.99 ($38).
The limited edition was created by Jim Bean master distiller Fred Noe using six unique grains and aged for six years in hand-selected white oak barrels, and is presented in a 1l flask-style bottle that comes in a soft faux leather drawstring bag printed with its name, Fred Noe’s signature and a neck tag with the story behind the whiskey.
Beam Global director of European travel-retail Gareth Brown said: “Jim Beam Signature is an extremely rare and special bottling that embodies the craftsmanship and quality that has been passed down 215 years of unbroken family distilling.”
Let us know if you find this premium release from Jim Beam. We are anxious to sample it, but not close to any duty free shops. If any of our traveling or foreign readers could send us a bottle, please contact us.