Posts Tagged red wax

Maker’s Mark Introduces First New Bourbon in 52 Years

Loretto, KY (June 30, 2010) – Maker’s Mark is once again bringing innovation to the Bourbon industry with today’s release of the company’s first ever new Bourbon, Maker’s 46. In celebration, Maker’s Mark President Bill Samuels, Jr., continuing in the tradition his father began, hand-dipped and sealed ceremonial bottles of Maker’s 46 Bourbon in the brand’s iconic red wax with Kentucky Governor Steve Beshear at the historic Maker’s Mark Distillery.

Maker’s 46 is a handcrafted, full-bodied Bourbon whisky that starts off as original Maker’s Mark. The transformation into Maker’s 46 begins when fully matured Maker’s Mark is emptied from the barrel so that 10 seared French oak staves can be affixed to the sides. Then, Maker’s Mark, which is made with red winter wheat for a smooth taste, is put back in the barrel and aged for several more months, allowing the natural caramel, vanilla and spice flavors released by the staves to enhance the end product.

“This new expression is a breakthrough in the contemporary craft of bourbon,” stated Mr. Samuels. “We have used innovative techniques never before employed by the Bourbon industry to create a full-bodied bourbon without any bitterness.”

The creation of Maker’s 46 was a collaborative effort between Bill Samuels, Maker’s Mark Master Distiller Kevin Smith, and Barrel Maker and

“Wood Chef” Brad Boswell of Independent Stave Company. Samuels and Smith started with a clear idea of how they wanted the new bourbon to taste – full-bodied without any bitterness – and turned to Boswell to help develop the recipe.  They knew this would be no easy task, if it could be done at all.

After much experimenting, Boswell decided to try a searing technique on French oak staves that had never been used before to make bourbon.  He delicately seared the staves just enough so that the caramel and vanilla flavors from it were released and only a small amount of tannin, which adds bitterness, came out of the wood. The name Maker’s 46 comes from the profile number Boswell assigned to this winning “wood recipe.”

Samuels notes, “Over the years whisky consumers’ palates have moved toward bigger and bolder flavors. So, I wanted to craft a contemporary interpretation of Maker’s Mark that matched with current tastes, but didn’t want to mess up what my father had created or disenfranchise any of our loyal fans.”

Kevin Smith adds, “Maker’s 46 is spicier and has a more intense aroma than Maker’s Mark. It has rich caramel and vanilla flavors, and even at 94 proof it’s soft enough to hold on the tongue. You can drink it on its own or mix it into a cocktail.”

Initial reactions from Bourbon experts to Maker’s 46 have been positive. Malt Advocate Publisher and Editor, John Hansell has noted in his review, “The French Oak staves in ‘46’ add firm, complex, dry spices (lead by warming cinnamon, followed by nutmeg and clove)…which dovetails well with Maker’s trademark layered sweetness.”

Additionally, Charles K. Cowdery, Editor-in-Chief of The Bourbon Country Reader – a publication dedicated exclusively to American whiskey – says, “Compared to standard Maker’s, there is less citrus and more fudge. It is very, very good.” Jose Garces, Owner of Garces Restaurant Group and Food Network Iron Chef, has also reviewed the Bourbon and states, “… I really enjoy its fruit-forward notes with flavors of vanilla and caramel lingering from the aging process. The finish is extraordinarily smooth and the flavor pleasantly stayed on my palate.”

Only 25,000 cases of Maker’s 46 will be shipped by the distillery this year, making bottles of this first batch a rare commodity. The new Kentucky straight bourbon whisky will be sold in 750ml bottles and retail for approximately $10 more than Maker’s Mark (prices vary state to state).

For more information about Maker’s 46 and Maker’s Mark, go to www.makersmark.com (must be 21 years of age or older), or visit Maker’s Mark on Twitter and Facebook.

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Maker’s 46 Debut And Online Media Event

Bourbon is helping grow Kentucky’s economy and the Maker’s Mark brand is growing right along with it. For the first time in the history of the company, Maker’s Mark is introducing a new bourbon. Maker’s 46 is still a Kentucky straight bourbon whisky, handcrafted like the original at the distillery in Loretto, Kentucky.   In fact, the recipe starts with original Maker’s Mark bourbon, and its unique flavor comes from aging the bourbon for an additional two to three months in barrels with seared French oaks staves. You can think of Maker’s 46 as a “cousin” to the recipe Bill Samuels Sr. more than 50 years ago.

As you probably know by now, Maker’s 46 is the brainchild of Maker’s Mark Master Distiller Kevin Smith and Brad Boswell, President and CEO of Independent Stave. It’s a 94 proof product, created by the addition of toasted French oak staves to the finished Maker’s Mark product.

Join Maker’s Mark as they celebrate this momentous occasion by visiting http://makersmark.com/makers46 on June 29 at 11 a.m. EST to watch Bill, Kevin, and Brad dip bottles two through five out of the first case. As for bottle number one, Governor Steve Beshear will do the honors at 4 p.m. EST. Governor Steve Beshear will speak about how the Bluegrass is benefiting from the bourbon industry’s impact on the state’s economy and will dip his own bottle of the new Maker’s 46 in the brand’s distinctive red wax. 

Don’t forget to keep a close eye on BourbonBuzz.com for more news about where you’ll find the new Maker’s 46. Also, Kevin Smith gave our friends at Bourbonblog.com a sampling of what’s to come at http://brbn.bz/w.

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Maker’s Mark Trademark Wax Seal Is Affirmed

A federal judge Friday agreed with the distiller of Maker’s Mark bourbon that the dripping red-wax seal on its bottles is the company’s exclusive property, the Associated Press reports.

U.S. District Judge John Heyburn in Louisville, Ky., issued an injunction preventing a rival liquor company from using a dripping wax seal on its tequilas sold in the U.S., ending a seven-year legal fight over the distinctive bottle- topper.

Friday’s ruling caps a lawsuit between Maker’s Mark owner Fortune Brands Inc. (FO) and two competitors, Diageo PLC’s (DEO) North American unit and Casa Cuervo, over the trademarked wax seal. Mexico-based Cuervo used a dripping red wax seal on special bottles of its Reserva tequila, which was distributed by U.K.-based Diageo.

Heyburn’s ruling barred the companies from using the seal but didn’t award damages to Maker’s Mark.

Calls and emails to spokesmen for Maker’s Mark, Diageo and Cuervo weren’t immediately returned Friday, the AP says.

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Click here for the full story from the Associated Press.

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Photo of New Maker’s 46 Bottle Makes Appearance

A picture of the bottle of new Maker’s Mark bourbon, Maker’s 46 which is scheduled to be released soon, showed up on the Maker’s Mark Facebook page yesterday. The posting said,  “We took a few test shots of the new Maker’s 46 bottle a couple of days ago. Thought you might like a sneak peek”!

The bottle continues with the Maker’s Mark trademark red wax and seal, but sheds the paper label and gets a little more slim and sexy than the traditional Maker’s bottle.

Ambassadors will get a chance to sample the new product at the distillery for the first time on April 10, Ambassador Homecoming Day. As far as Bourbon Buzz is aware, an official public launch date for the new bourbon has not been announced. Look for it to hit shelves before the end of Spring.

Read more about this new bourbon here.

See the video below to hear Master Distiller Kevin Smith and Maker’s Mark president Bill Samuels talk about the new Maker’s 46 bourbon.

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