LEXINGTON, Ky. – The world-famous Kentucky Bourbon Trail today introduced a new logo, brochure, souvenir passport and commemorative t-shirt to mark its 10th anniversary and to celebrate National Travel and Tourism Week.

“This is a significant milestone for one of Kentucky’s most popular tourism attractions,” said Eric Gregory, President of the Kentucky Distillers’ Association. “It’s also a perfect opportunity to introduce a fresh new look that reflects the growing bourbon revolution.”

The KDA formed the Kentucky Bourbon Trail in 1999 after witnessing tourism and marketing opportunities in California’s wine country and Scotland’s whisky trails. Since then, millions of visitors from around the world have made the pilgrimage to Kentucky, the birthplace of bourbon.

The Trail features eight historic distilleries nestled among the beautiful Bluegrass scenery: Buffalo Trace, Four Roses, Heaven Hill, Jim Beam, Maker’s Mark, Tom Moore, Wild Turkey and Woodford Reserve.

All participated in the unveiling of the new Kentucky Bourbon Trail “brand” at the Bluegrass Hospitality Association’s annual tourism forum in Lexington. “The new image combines our proud history of crafting fine bourbon with a contemporary look and feel,” Gregory said.

trailRich brown and amber colors highlight the new logo, along with a sleek modern script over a bourbon barrel. The new brochure showcases each distillery and provides details about their unique tours.

Visitors also will now have a new keepsake – a souvenir passport. Guests who collect stamps at all distilleries can redeem the passport for a free Kentucky Bourbon Trail t-shirt. This year’s shirt commemorates the 10th anniversary of the Trail.

Gregory also encouraged bourbon enthusiasts to visit the Trail’s new Facebook page. A revised web site ( and Twitter page are in the works and should be launched soon, Gregory said.

“Just like great bourbon, the Kentucky Bourbon Trail gets better with age,” Gregory said. “And just like the millions of barrels sleeping at our legendary distilleries, the best is yet to come. It’s the experience of a lifetime, 200 years in the making.”

For more information, contact Eric Gregory at (502) 875-9351 or (859) 771-1050


LEXINGTON, Ky. (AP) — Organizers of the Kentucky Bourbon Trail will unveil a new logo to celebrate its 10th anniversary.

The tour of eight distilleries allows visitors to get a glimpse into production from start to finish.

The new logo will be revealed Wednesday morning at the Lexington Convention Center during the Bluegrass Hospitality Association Tourism Forum. Maker’s Mark President Bill Samuels will be the keynote speaker.

Along with Maker’s Mark, other bourbon makers featured on the trail are Buffalo Trace at Frankfort, Wild Turkey and Four Roses near Lawrenceburg, Heaven Hill and Tom Moore at Bardstown, Jim Beam at Clermont and Woodford Reserve near Versailles.


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