Posts Tagged White Dog

Heaven Hill Launches Trybox Series

BARDSTOWN, KY – Heaven Hill Distilleries, Inc., the nation’s largest independent family-owned and operated spirits producer and marketer, announces the first two releases of the Trybox Series of New Make Whiskeys.  The new Trybox Series, named after the copper and glass “tasting station” where new make whiskey flows off the still, offers up several styles of Heaven Hill’s world famous American Whiskeys. Each is taken straight off the still, before aging in a charred oak barrel–the same way legendary father and son Master Distillers Parker and Craig Beam taste-test them.

The first two releases in the series, available at retail starting in May, will be New Make, which if barrel aged would become a Straight Bourbon such as Evan Williams Single Barrel Vintage; and Rye New Make, which if aged would become Rittenhouse Straight Rye.  Future plans call for the release of other varieties of American Straight Whiskey as new make, as Heaven Hill Distilleries is the only American Whiskey producer that distills Bourbon, Rye, Corn and Wheat Whiskeys.

The Trybox Series is available in a 750ml bottle size, packaged three to a case, and is bottled at the full traditional barrel entry proof of 125, or 62.5% alcohol/volume.  The suggested national average retail price will be $24.99, and it will launch in most markets across the country.  The Trybox Series is offered in an upscale package, contemporary yet with elements that are based on traditional distillery sample bottles.  The labels detail the “Main” and “Secondary” grains used in that particular whiskey, and subtle color changes differentiate each whiskey style.  All the bottlings will utilize a rich, metallic copper cap, hearkening back to the copper stills so important for American Whiskey distillation.
New make whiskey, traditionally referred to by distillers as “White Dog”, is American whiskey in its most raw and elemental form.  It is a very different sensory experience than barrel aged whiskey, offering up grainier and sharper aromas and flavor notes.  Cutting edge mixologists today are discovering new uses for new make whiskey as a unique and appealing cocktail base.

The New Make uses the same grain recipe, or mashbill, as nearly all of Heaven Hill’s award winning Bourbons, including Evan Williams and Elijah Craig. By law, Bourbon must contain a minimum of 51% corn in the mashbill, traditionally combined with malted barley and either rye or wheat.  Heaven Hill’s Bourbon formula, however, and most of the other larger distilleries, has always contained a much higher percentage of corn than the legal minimum.  Heaven Hill also uses one of the highest percentages of malted barley in the industry, despite the fact that it is the costliest grain in the process, because it not only aids in fermentation conversion but it also adds a distinctive earthy sweetness to the distillate.  The Rye New Make utilizes the traditional Heaven Hill rye mashbill , the same that is used to produce world-renowned Rittenhouse Rye.  The Rye New Make adds an element of spicy, sharp fruitiness to the taste.

“We believe our reputation and the breadth of our American Whiskey offerings will make the Trybox Series an important addition to the national whiskey scene,” commented Susan Wahl, Brand Manager for the whiskey portfolio at Heaven Hill. “The ability to offer not only a classic new make Bourbon formula, but also a Rye, Wheat and Corn Whiskey new make will make this a significant extension of the current available whiskey offerings, and highly desirable to enterprising mixologists and whiskey connoisseurs.”

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New Moonshine Debuts From STILLHOUSE

This Fall, craft distiller STILLHOUSE is bringing us a re-birth of a classic. Original MOONSHINE is a versatile new spirit, enjoyed neat, on the rocks, or in a variety of mixed cocktails. Original MOONSHINE is 80 proof, all-natural, and gluten-free. Original MOONSHINE is the first product launched from STILLHOUSE, a premium spirits brand based in Culpeper, VA where the product is charcoal-filtered and distilled four times in a Prohibition-era copper pot still, the same authentic process that has been passed down discreetly for hundreds of years. Created by serial entrepreneur Brad Beckerman and Adam Perry Lang, renowned celebrity chef and restaurateur. Original MOONSHINE is now available in select locations throughout New York, Los Angeles, Austin and Virginia and is coming soon to Las Vegas and Miami. It also will be available off- premise in early 2011 at select retailers.


The Taste:
It blends the recipe of centuries ago with the smooth, refined flavors that appeal to today’s palate:
  • Nose – Freshly snapped cornhusk, but only after a bare drizzle of pure water is added to open the nose.
  • Taste – Smooth, mellow and elegant. A mid warm sweetness of unrefined raw sugar, retaining the richness from freshly picked corn.
  • Finish – A pleasant and tempered clean finish, void of impurities, with a diffused and balanced lingering of warmth.
  • Versatility – the subtle, distinctive character is most noticeable when sipped just shy of neat with a slash of pure water. When wall bruised with ice, it transforms into a creamy, voluptuous, satiny texture. The mixability of this spirit is most friendly to any fruit that has medium or strong acidity, but is also well-matched with most mixers within the bartender’s repertoire.
Signature Cocktail: The Shiner
1 ½ parts Original MOONSHINE
Juice of one-half Lime
3 oz of club soda
Pour Original MOONSHINE and lime juice into an old fashioned glass over ice
cubes. Top with club soda and stir. Garnish with a slice of lime.

Continued updates on MOONSHINE will be posted at :

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Ole Smoky Distillery Gets The ‘Shine On!

GATLINBURG, TENNESSEE – Tennessee Moonshine will be available legally for the first time when Ole Smoky Distillery opens for business in Ole Smoky Holler at 903 Parkway in downtown Gatlinburg. The distillery will have a grand opening celebration on Friday, July 2 and will offer free tours, free samples of moonshine to adults over 21, and moonshine for sale.

Ole Smoky will offer a number of moonshine products: original unaged corn whiskey moonshine, apple pie moonshine, sweet tea moonshine, and peach moonshine. Moonshine cherries will be available for purchase during the holiday season. The Ole Smoky recipes are the product of the hard work and experience of local families who have made moonshine in the mountains for over a century. Dave Pickerell, who served as the Master Distiller for Maker’s Mark for over 15 years, assisted with the refinement of the recipes in order to ensure a superior mountain – made moonshine.

A highlight of the facility is the authentic working moonshine still where visitors will learn the science of the distilling process as well as the history and lore of moonshining in East Tennessee. Ole Smoky is the only distillery in the state dedicated to moonshine products. Proprietors Joe Baker, Tony Breeden and Cory Cottongim place a particular emphasis on celebrating their mountain heritage as well as the historical significance of the moonshine craft in sustaining families during hard economic times of the early 20th century.

“Moonshine played an integral role in the daily lives of families in this region,” said Baker. “Too often, people rely on the stereotype of a backwards old man making a cheap, dangerous product. In truth, a lot of good people made and sold moonshine in order to feed and clothe their families. Without moonshine, many mountain families would not have survived.”

Ole Smoky is the first federally licensed distillery in the history of East Tennessee, and is currently one of only four distilleries operating in the state. Jack Daniel’s and George Dickel received their licenses before Prohibition, and Prichards Rum opened their Tennessee facility in 1999. Check them out at www.olesmokymoonshine.com

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