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Jack Daniel’s Releases Its First Age-Stated Whiskey in Over a Century
A limited, annual 10-year Tennessee whiskey at 97 proof — barrel moves through the rickhouse, cartouche-inspired packaging, about $70.

Jack Daniel’s isn’t bourbon, but when Lynchburg puts an age statement on a bottle for the first time in more than a hundred years, Bourbon Country pays attention. Jack Daniel’s 10-Year-Old Tennessee Whiskey landed as a limited annual release — Old No. 7 spirit matured with barrel moves through the house, bottled at 97 proof.
Master Distiller Chris Fletcher framed the project as a bridge to what Jack was bottling at the end of the 1800s, with modern warehouse management doing the heavy lifting. Official notes: dry fig and raisin with oak on the nose; butterscotch, soft fruit, and smoke on the palate; a long finish of sweet tobacco and spice. Packaging revives a hand-drawn cartouche from the brand’s early age-stated bottles.

Suggested retail was about $70 for 750ml when the first batch hit U.S. shelves in September 2021. For Kentucky drinkers who split shelf space between bourbon and Tennessee whiskey, it’s a useful marker: even the biggest charcoal-mellowed brand eventually comes back around to time in wood as the headline.
Source: Jack Daniel Distillery / Svend Jansen, Brown-Forman.
