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Booker’s Batch 2026-01 “Big Easy” Pays Homage to New Orleans Flavors
Fred Noe’s first Booker’s batch of 2026 ages 7 years, 2 months, and 15 days at 129.1 proof — $99.99 suggested, with a nod to Booker Noe’s Big Easy Lucky Dogs.
James B. Beam Distilling Co. opened the 2026 Booker’s calendar with Batch 2026-01 “Big Easy” — a Kentucky straight bourbon aged 7 years, 2 months, and 15 days and bottled at 129.1 proof.
Master Distiller Fred Noe pulled liquid from five production dates across warehouses G, H, J, M, and O (floors 3–6). The name tips its hat to flavors Booker Noe chased in New Orleans; Fred framed the batch as a chance to taste what his dad loved about the city’s street-food energy as much as any rickhouse note.
Suggested retail is $99.99. For Booker’s regulars, Big Easy is the first uncut, unfiltered chapter of the year from the Suntory Global Spirits portfolio’s Clermont campus — and a reminder that the small-batch series still treats warehouse geography as part of the story on the label.
Source: James B. Beam Distilling Co. / Jim Beam product announcement (via bourbon industry roundups). Parent company: Suntory Global Spirits. Photo credit: James B. Beam Distilling Co.