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Chicken Cock Whiskey Celebrates 170 Years with Bold Label Refresh Across Core Collection
The "Famous Old Brand" Introduces Five Distinct Rooster Personas to its Award-Winning Whiskey Lineup
BARDSTOWN, Ky. , May 14, 2026 /PRNewswire/ -- Chicken Cock Whiskey , one of America's oldest whiskey brands established in 1856, is proud to unveil a comprehensive label refresh for its core portfolio. Launched in alignment with the brand's 170th anniversary, the new designs personify the brand's heritage by introducing five unique roosters—Remy, Ricky, Riley, Russell, and Rocco—to represent the distinct character of each expression.
The updated labels are now available nationwide on the following core whiskies:
Source: Chicken Cock Whiskey / PR Newswire. Photo credit: Chicken Cock Whiskey.