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Evan Williams® Bourbon Deepens Its Commitment to College Football with Snapback Sports Partnership
Through new partnerships and returning fan favorites, Evan Williams continues to show up for the traditions, rivalries and shared game-day celebrations that bring college football fans together.
LOUISVILLE, Ky. , Sept. 9, 2026 /PRNewswire/ -- As anticipation builds for the start of another college football season, Evan Williams Kentucky Straight Bourbon Whiskey, the world's #1 American-owned bourbon, is expanding Evan Williams Bourbon Nation® with new fan-focused experiences, an exciting partnership with creator-led sports media company Snapback Sports, the return of its limited-edition Evan Williams Single Barrel Collegiate Edition bottles, and the continuation of its partnership with college sports broadcaster Molly McGrath. Together, these Bourbon Nation initiatives reinforce Evan Williams' commitment to celebrating the traditions, rivalries and communities that make college football one of America's most beloved sports.
Max Stefka, AVP Heaven Hill Brands said, "College football is built on traditions that bring people together, and that's exactly what Evan Williams Bourbon Nation is all about. Whether it's enjoying a tailgate with friends, collecting a special-edition bottle representing your school, or connecting with fans through new partners like Snapback Sports and Molly McGrath, we're proud to create authentic experiences that celebrate the passion of college football season."
Source: Heaven Hill Brands / PR Newswire. Photo credit: Heaven Hill Brands.