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Basil Hayden® and Rowing Blazers Announce New Partnership, Reimagining the Classics Through Bourbon, Style and Culture
The new partnership will bring the brands together through collaborative content, experiences and drops throughout the fall and holiday season
NEW YORK , Sept. 24, 2026 /PRNewswire/ -- Today, Basil Hayden , 'the Bourbon Born to Surprise,' and Rowing Blazers , known for its irreverent take on preppy style, announce a new partnership grounded in a shared approach of reimagining classics, from tailoring to distilling. Through collaborative content, experiences and limited-edition drops rolling out throughout the fall and holiday season, Basil Hayden and Rowing Blazers will bring their shared philosophy of "Classics, Reimagined" to life across the worlds of bourbon, style and culture.
Why Basil Hayden and Rowing Blazers? Since its inception, Basil Hayden has crafted whiskey with a distinctive approach, honoring time-tested distilling traditions, while finding surprising new ways to challenge expectations of what bourbon can be. Similarly, Rowing Blazers has built its reputation by taking the codes of classic heritage style and expanding into fresh perspectives, unexpected combinations and new cultural influences. Together, the brands are exploring what happens when two familiar worlds are approached with curiosity: preserving what makes a classic enduring while finding new ways to experience it.
Source: Suntory Global Spirits / PR Newswire. Photo credit: Suntory Global Spirits.