Paper Trail
Jim Beam Label Approval Lands at TTB
A new straight bourbon whiskey COLA for Jim Beam just showed up in the TTB Public COLA Registry (Kentucky).
Jim Beam has a fresh Certificate of Label Approval on file with the Alcohol and Tobacco Tax and Trade Bureau — logged as a straight bourbon whiskey COLA completed 10/23/2026 out of Kentucky.
Label approval is bureaucracy, not a launch party — still, it’s frequently the first public breadcrumb that a new whiskey is underway. Poke around Labels when you want the latest filings; we keep scoring them in.
Source: TTB Public COLA Registry (TTB ID 26293001000096).