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Wild Turkey Launches Thanksgiving Traditions - a New Annual Giveback Program, with $101,000 Donation to the Farmlink Project
A nod to its iconic Wild Turkey 101 Bourbon, the donation is expected to help provide approximately 1.2 million meals, alongside nationwide cocktail specials, holiday entertaining inspiration and a curated Cocktail Courier kit.
NEW YORK , Oct. 28, 2026 /PRNewswire/ -- Wild Turkey, the award-winning distillery renowned for its bold Kentucky bourbon, announces Wild Turkey Thanksgiving Traditions , a new annual giveback program honoring the traditions that bring people together during the holidays. Kicking off the season of giving, Wild Turkey is donating $101,000 to The Farmlink Project, a national nonprofit fighting food insecurity by redirecting surplus food to communities in need. Inspired by its signature Wild Turkey 101 Bourbon, the contribution is expected to help provide approximately 1.2 million meals nationwide.
What is Wild Turkey Thanksgiving Traditions?
Throughout November, Wild Turkey Thanksgiving Traditions celebrates the rituals that define the holiday season, from hosting Friendsgiving and sharing a favorite cocktail with loved ones to lending a hand to others. Rooted in the belief that some traditions are worth preserving, the program builds on Wild Turkey's longstanding tradition of helping those in need during the holidays.
At participating bars and restaurants, consumers can enjoy seasonal Wild Turkey cocktail specials featuring Wild Turkey 101. Participating accounts may choose to make a voluntary $20 contribution directly to The Farmlink Project. Consumers can also make donations directly to The Farmlink Project through a link available on the Wild Turkey website, helping build on the brand's $101,000 donation to the organization.
For those celebrating at home, Wild Turkey is sharing holiday cocktail inspiration through a curated kit from Cocktail Courier, bringing the taste of Wild Turkey to the table. Because, after all, it's not Thanksgiving without the (Wild) Turkey. Fans also had the opportunity to enter a sweepstakes for the chance to win an exclusive Friendsgiving experience at the distillery in Kentucky, featuring a tour, tastings and curated local experiences.
"Thanksgiving is about coming together, and giving back has always been part of Wild Turkey's tradition," said Allison Varone, Head of Marketing at Campari America. "This year, we're proud to carry that forward by bringing people together over Wild Turkey while supporting The Farmlink Project's mission to fight food insecurity."
"As a holiday centered around food and gathering, Thanksgiving is a time of abundance for many, but for too many families, putting enough food on the table remains a challenge," said Kate Nelson, Founding Team Member and Head of Brand Partnerships at The Farmlink Project. "With so much perfectly good food going to waste across the country, we're incredibly grateful for Wild Turkey's continued support, which will help us move more surplus food to those who need it this holiday season."
How Can Someone Take Part in Wild Turkey Thanksgiving Traditions?
Starting November 1, consumers can join Wild Turkey Thanksgiving Traditions by:
Raising a Glass Locally: Sip on featured Wild Turkey cocktails and specials at participating bars, restaurants and retailers across the country all November long. For a location finder identifying participating locations, please visit WildTurkeyBourbon.com/Thanksgiving.
Bringing The Turkey to the Table: Give your Thanksgiving traditions a fresh twist with seasonal flavors that complement what is on the table. For recipe inspiration, visit WildTurkey.com/Cocktails.
Serving Up Something Special: Make Wild Turkey part of your gathering with the Wild Turkey Holiday Hosting Edition Cocktail Courier Kit. Available for $115, the kit features everything you need to make a festive batch of Wild Turkey Holiday Punch, including a 375ml bottle of Wild Turkey 101 Bourbon, pear-citrus syrup, apple cinnamon tea, Cran-Apple juice, lemon, aromatic bitters and dehydrated apple slices for garnish, along with a limited-edition 1.75L Wild Turkey can, funnel and recipe card. Just mix, serve and bring the Turkey to the table. Please visit CocktailCourier.com/product/the-wild-turkey-holiday-punch to purchase.
Giving Back: Join Wild Turkey in giving back. To help communities facing food insecurity, Wild Turkey is donating $101,000 to The Farmlink Project, a nonprofit that connects surplus produce from farms to help provide meals nationwide this holiday season. To learn more about The Farmlink Project and ways to get involved, visit FarmlinkProject.org.
Source: Wild Turkey / PR Newswire. Photo credit: Wild Turkey.