Paper Trail
New New Riff Label Hits the Federal Registry
A new straight bourbon whiskey COLA for New Riff just showed up in the TTB Public COLA Registry (Kentucky).
New Riff has a fresh Certificate of Label Approval on file with the Alcohol and Tobacco Tax and Trade Bureau — logged as a straight bourbon whiskey COLA completed 11/04/2026 out of Kentucky.
A COLA clears the label, not the launch. It’s often the first public cue that something new is cooking. We’ll keep pulling fresh filings into Labels, so stop by again when you’re hunting the next paper trail.
Source: TTB Public COLA Registry (TTB ID 26303001000190).